There is a rarely acknowledged yet highly prevalent paradox that runs deep and strong in human life, and it is this – we desire to have more empowered choices to live the life we want. And yet, the more choice power we have, the more vulnerable we become to their ability to dissatisfy our hearts, brains, and desires. Said another way, the more choices we have, the bigger the risk that we may lose the ability to enjoy the freedom we set out to get from those choices. In the family office space, and with wealth specifically, it is an understandable means to obtain that place of fulfilment of one’s life and yet the decisions one makes in, with, and through that life of “wealth management and flourishing” carry many unintended consequences unbeknownst to the success-seeker at the beginning of his and her journey.
Grey Matters International and the work of Dr Kevin Fleming, its founder, employ wisdom-based strategies to lay out those neural laws that carry such a huge hidden influence. Starting with the ending, in the beginning, the work of this innovative company leverages neurotechnologies and the research of neuroeconomics – a field designed to find the neural underpinnings at play in our choice scenarios and decision-making playing fields. From here, the brain research allows Dr Fleming to “work backwards” and to find both immunisation strategies to protect the highly-driven success seeker from insidiously being bitten by the thing that is sought, as well as prevention strategies to keep them on a path that can aid in balancing happiness vs success distinctions.