Why video is the way to connect with the next generation

Video content is dominating the digital media space, with 100 million hours of video content watched on Facebook and 10 billion videos watched on Snapchat every day. It is therefore not surprising that Cisco predicts video to account for 82% of all internet traffic by 2021. Although much of the current video content is produced by amateurs, the proportion linked to video marketing is steadily on the rise. Companies who wish to enjoy a slice of the $200 billion spent annually by millennials need to include video marketing as a key component of their digital strategy. After all, this consumer segment is driving the massive increase in online video consumption and is choosing to connect with brands and companies through this communication medium. Animoto reports that 80 percent of millennials consider video when making a purchase decision, with 76 percent indicating that they follow companies or brands on YouTube.