Digital Marketing Manager

About the job:

The Simple team is growing! We are looking for a Digital Marketing Manager to lead and support our brand & marketing team across all activities. The primary responsibilities include managing digital campaigns, producing marketing materials, and driving performance marketing initiatives in a marketing-driven organization. You will play a crucial role in promoting our products and services, ensuring our digital presence is strong and impactful.

Our ideal candidate is naturally tech-savvy, AI-embracing, passionate about digital marketing strategies, and has strong writing skills. Experience in a similar role is essential, with proven results and capability as a problem-solving marketing professional with a proactive work ethic and the ability to get things done.

Building from a solid base, lead and manage digital marketing campaigns across various platforms (paid, organic and social), ensuring alignment with brand strategy and company goals.

Key Responsibilities:

– SEO & Analytics: Monitor and analyze SEO performance using tools like Ahrefs and Google Search Console, providing actionable insights and reports to the team. Action whatever is possible and in line with the strategy.Perform keyword reseach and content and keyword optimisations.
– Content Marketing: Collaborate with the content team to create, optimize, and distribute marketing materials across all digital channels, maximizing engagement and conversions. Lead the development of new industry Guides and Reports with the content team and research lead.
– Direct Marketing: Develop and build direct marketing campaigns through email (HubSpot) and LinkedIn.
Performance Marketing: Oversee lead generation and traffic acquisition campaigns on Google, LinkedIn, and other platforms, continuously optimising for maximum ROI.
– Social Media Management: Grow and engage our social media audience across LinkedIn, Instagram, and X by implementing content marketing strategies and best practices, as well as managing automation solutions.
– Sales Asset Development: Work with design templates in Keynote and Google Slides to evolve existing presentations and create new ones as needed by the marketing and commercial teams.
– Website Management: Update and maintain the company website using WordPress CMS, ensuring content is up-to-date and aligns with marketing campaigns.
– Analytics: Leverage Google Analytics 4, HubSpot Analytics, and Google Search Console to generate traffic and search reports and share with insights where relevant.
– Product Support: Collaborate with the product team to provide marketing input and create materials that support product launches and updates.
– Executive Support: Work with the executive team to roll out the business strategy for new regions and offerings.

Role Requirements:

– 3-5 years of experience in a digital marketing role, with a strong understanding of digital marketing strategies and tools.
– Proficient in HubSpot (or similar CRM), WordPress CMS, Google Workspace, and relevant social media platforms.
– Experience with Google Ads and LinkedIn advertising, with a proven track record of optimizing campaigns for performance.
– Experience with, or a certification in, Google Analytics 4.
– Excellent writing and communication skills, with a solid understanding of brand strategy and how it translates across various digital channels.
– Experience in a product marketing environment is a plus.
– Experience working with outbound sales is beneficial.

Application Suite:

HubSpot, Notion, WordPress CMS, Figma, Ahrefs, Google Ads, Google Search Console, Google Analytics 4, LinkedIn and Sales Navigator, Google Workspace, Keynote, Whimsical, ChatGPT

Location: This is a hybrid-remote working position, but ideally based in Cape Town or one of our other hubs, New York, Los Angeles, London, Zurich, Singapore or with HQ in Copenhagen.

Duration: Initial 12 Month Contract with possibility for renewal or permanent.

If you are a dynamic, efficient, and proactive individual passionate about digital marketing, we encourage you to apply. Please submit your resume with an introductory email for consideration to [email protected]