Freya Williams
Actions are only as strong as the insights they are built upon. The next generation of wealth will need to embrace change and look to the new frontiers of digital, impact, health & wellbeing.

Freya is a business anthropologist specialising in qualitative insights and user-driven innovation. With a background in NGO’s and consultancy in London and Copenhagen, she works with Simple to co-create insights with our network of experts

Freya’s motivation for working with Simple is to provide the next generation with the tools needed to invest in a more equitable and sustainable tomorrow. She holds a BA in Humanities from the University of Southampton in the UK and MA in Anthropology from the University of Copenhagen.

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Freya is an expert in

Insights, Freya helped create

How to engage the next generation through a clearly defined purpose
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A brave new world of brand: Three frameworks for family businesses
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Simple solutions for complex times.
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