Newest Insights about Brand

How branding can put family-owned businesses and family offices ahead of the pack

Article

While most successful families consider heritage branding extremely beneficial, not everyone takes full advantage of this extraordinary marketing tool. According to statistics, only one-third of the top 100 family businesses focus on their brands as family-owned, even though purposefully highlighting your multi-generational story comes with a solid set of bonuses.

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All Insights about Brand
How branding can put family-owned businesses and family offices ahead of the pack
Legacy
How branding can put family-owned businesses and family offices ahead of the pack
Article

While most successful families consider heritage branding extremely beneficial, not everyone takes...

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On building modern and future-ready family offices
Legacy
On building modern and future-ready family offices
Article

The common misconception is that the family office asset management style only suits...

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Building trust and relationships within family office networks
Brand
Building trust and relationships within family office networks
Article

The secret to nurturing trust in your family office network starts by acknowledging that there are...

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Companies with foresight stay ahead of the curve
Foresight
Companies with foresight stay ahead of the curve
Article

Remaining relevant and competitive in a rapidly evolving marketplace is no mean feat. Whilst...

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Identify & build human capital in your family business
Engagement
Identify & build human capital in your family business
Article

In an exercise reminiscent of “If a tree falls in the forest, does it make a sound?” imagine...

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Why your family business should become a generalist
Foresight
Why your family business should become a generalist
Article

Family businesses are built with a core vision that, which has continuity, renewal, longevity, and...

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Three ways for family offices to attract better investment opportunities
Investments
Three ways for family offices to attract better investment opportunities
Article

Families need to work harder to attract the best people, partners and investment opportunities....

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A brave new world of brand: Three frameworks for family businesses
Brand
A brave new world of brand: Three frameworks for family businesses
Article

Gone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the...

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5 lessons for family offices from HBO's Succession
Communication
5 lessons for family offices from HBO's Succession
Article

HBO’s mega-series Succession follows the decaying empire of a dysfunctional media family - a...

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How to create a family brand the primal way
Brand
How to create a family brand the primal way
Article

In this day and age, content is king. Brands in the 21st century have more cultural and social...

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Running your family office like a silicon valley startup.
Service Provider Selection
Running your family office like a silicon valley startup.
Article

Family offices have evolved from the mega-money-centric, often hidebound institutions of a bygone...

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The importance of sustainable networks for family offices
The importance of sustainable networks for family offices
Article

Most family offices can agree that networking is an integral part of their business, something that...

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Why video is the way to connect with the next generation
Communication
Why video is the way to connect with the next generation
Article

Video content is dominating the digital media space, with 100 million hours of video content...

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Simple solutions for complex times.