Newest Insights about Brand

Companies with foresight stay ahead of the curve

Article

Remaining relevant and competitive in a rapidly evolving marketplace is no mean feat. Whilst innovation methodologies and speed-to-market are fundamental business tactics, how do we ensure we’re solving the right kind of problems? Foresight and trend analysis provide us with the necessary tools to do so.

logo-icon Read Article
All Insights about Brand
A brave new world of brand: Three frameworks for family businesses
Brand
A brave new world of brand: Three frameworks for family businesses

test

Article

Gone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the 'Seven C’s Compass'. It's time for brand frameworks which are reflective of, and adaptive to, an ever-changing business climate. We've selected the top new-age frameworks for developing a cohesive brand for your family business.

logo-icon Read Article
5 lessons for family offices from HBO's Succession
Communication
5 lessons for family offices from HBO's Succession

test

Article

HBO’s mega-series Succession follows the decaying empire of a dysfunctional media family - a template on precisely how not to run your family office. Here are five lessons that we can learn from Succession, before putting them into practice in the process of running family offices.

logo-icon Read Article
How to create a family brand the primal way
Brand
How to create a family brand the primal way

test

Article

In this day and age, content is king. Brands in the 21st century have more cultural and social capital than ever before. With the rise of influencer marketing and the proliferation of social media platforms, branding has become an ever more important aspect of business. 'Primal branding' offers family businesses with a guide on how to get started.

logo-icon Read Article
A Simple guide to Family Offices
A Simple guide to Family Offices

logo-icon Read Guide
Family Office Software Review 2020
Family Office Software Review 2020

Private wealth owners around the globe are busy retooling their operations to supercharge their services. At Simple, we often asked for our top family office software recommendations. We believe that choosing software for family office should not be a matter of opinion – but a matter of fit.

logo-icon Read Review
Family Office Trends 2020
Family Office Trends 2020

Family offices, like most organizations, are facing some interesting times. How can Family Offices be resilient and ever more relevant in this changing landscape? Here are our top ten trends which we believe will define the next decade of family offices.

logo-icon Read Review
Family Office Trends 2021
Family Office Trends 2021

2020 has been a year of monumental change, as everything from daily routines and long term ambitions have been disrupted beyond recognition. As people around the globe strive to press on in an uncertain future, we explore the top 10 trends that family offices and privately-owned businesses should be aware of as they move into 2021 and beyond.

logo-icon Read Review
Multi-Family Office Review 2020
Multi-Family Office Review 2020

For some, the term ‘family office’ may conjure up images of an industry stuck in yesteryear. However, as a new influx of wealth owners make their way into the private wealth space, things are changing — specifically in the multi-family office segment. Here’s our review of the multi-family offices in 2020.

logo-icon Read Review
Simple solutions for complex times.