Newest Insights about Brand

Companies with foresight stay ahead of the curve

Article

Remaining relevant and competitive in a rapidly evolving marketplace is no mean feat. Whilst innovation methodologies and speed-to-market are fundamental business tactics, how do we ensure we’re solving the right kind of problems? Foresight and trend analysis provide us with the necessary tools to do so.

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All Insights about Brand
A brave new world of brand: Three frameworks for family businesses
Article

Gone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the 'Seven C’s Compass'. It's time for brand frameworks which are reflective of, and adaptive to, an ever-changing business climate. We've selected the top new-age frameworks for developing a cohesive brand for your family business.

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5 lessons for family offices from HBO's Succession
Article

HBO’s mega-series Succession follows the decaying empire of a dysfunctional media family - a template on precisely how not to run your family office. Here are five lessons that we can learn from Succession, before putting them into practice in the process of running family offices.

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How to create a family brand the primal way
Article

In this day and age, content is king. Brands in the 21st century have more cultural and social capital than ever before. With the rise of influencer marketing and the proliferation of social media platforms, branding has become an ever more important aspect of business. 'Primal branding' offers family businesses with a guide on how to get started.

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Family Office Software Review 2020
Family Office Software Review 2020

Private wealth owners around the globe are busy retooling their operations to supercharge their services. At Simple, we often asked for our top software recommendations for family offices. We believe that choosing software for family office should not be a matter of opinion – but a matter of fit.

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Family Office Trend Report 2020
Family Office Trend Report 2020

Family offices, like most organizations, are facing some interesting times. How can Family Offices be resilient and ever more relevant in this changing landscape? Here are our top ten trends which we believe will define the next decade of family offices.

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Simple solutions for complex times.