How branding can put family-owned businesses and family offices ahead of the pack
While most successful families consider heritage branding extremely beneficial, not everyone takes full advantage of this extraordinary marketing tool. According to statistics, only one-third of the top 100 family businesses focus on their brands as family-owned, even though purposefully highlighting your multi-generational story comes with a solid set of bonuses.
The common misconception is that the family office asset management style only suits ultra-high-net-worth individuals and companies. But how about the less-high-net-worth ones? Here are a few suggestions on implementing top-notch financial management practices on a business of virtually any size to take a load off your staff and enhance productivity.
Remaining relevant and competitive in a rapidly evolving marketplace is no mean feat. Whilst innovation methodologies and speed-to-market are fundamental business tactics, how do we ensure we’re solving the right kind of problems? Foresight and trend analysis provide us with the necessary tools to do so.
In an exercise reminiscent of “If a tree falls in the forest, does it make a sound?” imagine that tomorrow you go to your place of business but there’s no one at the front desk, no one at the phones, no one in IT, no one filing or filling orders, no one manufacturing or selling your widgets… If there’s no one to run it, would you have a company?
Gone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the 'Seven C’s Compass'. It's time for brand frameworks which are reflective of, and adaptive to, an ever-changing business climate. We've selected the top new-age frameworks for developing a cohesive brand for your family business.
HBO’s mega-series Succession follows the decaying empire of a dysfunctional media family - a template on precisely how not to run your family office. Here are five lessons that we can learn from Succession, before putting them into practice in the process of running family offices.
In this day and age, content is king. Brands in the 21st century have more cultural and social capital than ever before. With the rise of influencer marketing and the proliferation of social media platforms, branding has become an ever more important aspect of business. 'Primal branding' offers family businesses with a guide on how to get started.
Family offices have evolved from the mega-money-centric, often hidebound institutions of a bygone era (by which we mean a few decades ago). Today the services offered by an energetic family office more closely resemble those of a life coach/creative director/spin-doctor, than a financial advisor.
Video content is dominating the digital media space, with 100 million hours of video content watched on Facebook, 10 billion videos watched on Snapchat every day with countless more on Instagram and TikTok. What better option is there to really speak with the next generation of owners?
Humans are by nature generalists. We thrive in a wide variety of environmental conditions and make use of a wide variety of niches and resources. As long as we live in small groups and pursue opportunistic strategies for survival, we need to be generalists: everyone in the group must be able to handle multiple tasks. Family businesses are no different.
Family offices, like most organizations, are facing some interesting times. How can Family Offices be resilient and ever more relevant in this changing landscape? Here are our top ten trends which we believe will define the next decade of family offices.
2020 has been a year of monumental change, as everything from daily routines and long term ambitions have been disrupted beyond recognition. As people around the globe strive to press on in an uncertain future, we explore the top 10 trends that family offices and privately-owned businesses should be aware of as they move into 2021 and beyond.
For some, the term ‘multi-family office’ may conjure up images of an industry stuck in yesteryear. However, as a new influx of wealth owners make their way into the private wealth space, things are changing — specifically in the multi family office segment. Here’s our review of the multi-family offices in 2020.
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