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A brave new world of brand: Three frameworks for family businesses

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Gone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the 'Seven C’s Compass'. It's time for brand frameworks which are reflective of, and adaptive to, an ever-changing business climate. We've selected the top new-age frameworks for developing a cohesive brand for your family business.

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A brave new world of brand: Three frameworks for family businesses
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A brave new world of brand: Three frameworks for family businesses
Article

Gone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the...

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Simple solutions for complex times.