What are Everyday Millionaires?
Everyday millionaires (often abbreviated as EMILLIs) are individuals with investable assets in the range of $1 million to $5 million. This rapidly growing wealth segment has quadrupled in size since 2000, reaching approximately 52 million individuals by the end of 2024. Collectively, they hold around $107 trillion in total wealth, more than four times the amount recorded in 2000.
For family offices, EMILLIs represent a significant and expanding client base, often transitioning from self-directed wealth management to more structured professional services. Their growth has been fuelled by factors such as rising real estate values, favourable exchange rate movements, and broader access to investment opportunities beyond traditional markets.
- Fastest-growing segment of the global affluent population.
- Wealth accumulation driven by property appreciation and currency shifts as well as investments.
- Potential pipeline for multi-family office and private banking services.
For related context, explore our insight on The UHNWI of Today.
What sets everyday millionaires apart is their position between mass affluent individuals and UHNWIs: financially sophisticated enough to seek diversified, tax-efficient strategies, yet still highly engaged in personal financial decision-making.