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Simple works with family offices at every stage. From formation and strategy through to AI-powered operations, we provide the knowledge, agentic tools, and governance framework to move forward with confidence.
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The Simple View on Trusted AI for Family Offices
A research agenda for the structural shift in how family offices operate, govern, and build.
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The 8th Indian Family Alternative Investment Forum
Simplifying AI for Family Offices | Simple | Mexico City
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Simple's AI for Family Offices Gathering in Copenhagen May 2026
1 May 2026
What does AI actually mean for the family office? Talks and conversations from Simple’s inaugural AI gathering in Copenhagen.
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Subscribe on SubstackBezos, Arnault And Premji Are Buying Robots. Here Is What Family Offices Are Actually Funding In Physical AI
A wave of robotics investments landed through July and into August, while the AI supply chain was being sold off. Here is what all that money got spent on by FOs wearing their AI investment hats.
26 Jul 2026July Repriced Intelligence. Most Family Offices Need To Reprice Their Thinking
Inkling, Kimi K3 and Jensen Huang's first post on X, and what a fast-moving, (increasingly open) model market means for how an office buys.
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Trusted by 100+ providers of services and technology to family offices
12,000+
Registered users across offices, SFOs, and principals
280K+
Annual visitors from 70+ countries
75
Net Promoter Score across all services
55%
UHNWIs, single & multi-family offices, and principals
The Simple team understood our situation immediately and helped us set strategic direction for the office.
Single Family Office Principal
The Simple team has amassed a unique dataset and an intimate knowledge of a market.
Giovanni Bacarella
Partner, FTV Capital
As a single family office starting from scratch, I found the Simple platform hugely helpful. Within the premium service, the team provided critical feedback to my design strategy for the build. They were also game-changing when it came to selecting the most important tool in my office, the portfolio software vendor. A big fan of Simple.
Principal, Single Family Office, Hong Kong
Working with Simple has opened up a direct line to hundreds of family offices and put us on the solutions map.
Nathaniel Robinson
Founder & CEO, Trustworthy
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