Ethic
Ethic works with large philanthropic families to deeply understand the family’s impact goals across generations, translate these goals to Ethic pillars, map to relevant data sources, ultimately bringing their equity investments in line with the issues the family seeks to address.
The problem: Many multigenerational families have various viewpoints across family members about which issues in the world to address. Often these issues are addressed through philanthropy, without the additional lever of investments and advocacy.
How we can help: Ethic is a tech-driven asset manager that powers the creation of sustainable equity portfolios. Ethic utilises technology, data science, and design to empower investors to express their unique values through investments.
Simple ("Promoter") is not a current client of a Ethic. Promoter will receive cash compensation for referrals to Ethic. Click here to read the full disclaimer.
What sets Ethic apart?
"We believe that capital markets can be a powerful force for good. Showing what matters with our dollars is one of the most impactful ways to address the defining issues of our time."
Amanda Baker
Products and services
Ethics solutions cover everything from sustainability training and education to financial analysis, portfolio creation and management, and ongoing insights into your or your client's investments.
Main Tasks
Consolidated Reporting
Asset Management
Portfolio Management
Impact reporting & ESG Management
Education & Training
Top features
- Sustainability research and resources
- Sustainability diagnostic on existing assets
- Tax optimisation and harvesting
Assets supported
Bankable or Financial Assets & Funds
Whitelabel
Yes
Type Of Software
SaaS
Ecosystem
Java
Integrations
Software integrations can be discussed on a case-by-case basis.
Mobile App
No
Type of data
Transaction level
Accuracy
Ethic uses data in a variety of ways. Their primary sources of data are custodial, financial, and sustainability data. Ethic conducts diligence on all third-party data providers and maintains a comprehensive data ingestion and QA process.
Custodians
10+
Time to new custodian
Onboarding time varies. Get in touch to find out more.
Multi-currency
Based on holding/position data
Regulated
Yes
Regulated by
Securities & Exchange Commission
Consolidated reporting
Ethic provides clients with impact reporting that transcends financial returns, delivering a more transparent view of how portfolios are making a difference in terms of sustainability issues.
Asset Management
Ethic acts as an asset manager, working closely with wealth advisors to strengthen their relationship with investors. They’ve been on their mission for over 8 years and manage over $3 billion in assets as of March 31, 2023. They have also helped their clients reduce the carbon footprint of their investment portfolios significantly, showcasing the impact of their sustainability-focused approach
Portfolio Management
Ethic empowers wealth advisors and investors to create personalized portfolios that align personal values with financial goals.
They automate the creation of sustainably-focused, passive equity investment portfolios, which is particularly geared towards helping clients balance their impact and financial objectives.
Education & Training
As sustainable investing gains traction, Ethic’s platform serves as a conduit for investors and wealth advisors seeking more education on ESG (Environmental, Social, Governance) and a deeper understanding of how their portfolios are impacting the issues they care about most.
Cost structure
For Ethic’s smallest accounts, fees start at 20 bps
For accounts larger than $10M, fees can be negotiated.

Key Company Info
Have a look at the company, clients and references to learn whether this is a match for you.
Employees
50-100
Revenue
< $50 million
Founded
2015
Ownership
- Key staff also have ownership
- External investors (neither clients nor staff)
- Clients are also owners
- Owned by management
Incorporated
United States of America
Locations
New York City
Total AUM
As of July 2022: $2 billion
Focus
- Investment & Financial Advisors (RIA / IFAs)
Serves also
- Individual wealth owners
- Single family offices
- Multi-family offices
Number
- 109 RIAs
- 12 single family offices
- 7 multi-family offices
- 6 institutional consultants
Ethic works with over 100 RIAs and multifamily offices, including Aaron Wealth Advisors and Ellevest
Request ReferencesSupport & Services
Learn what support and services you can expect
Support options
Dedicated contact
Pricing of support
Free support
Customisation
Portfolios and associated reporting tools can be customized for personal sustainability preferences
Wondering how Ethic compares to other companies?
FAQs
FAQs about Ethic