Simple.
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For Service Providers

The most efficient way to reach family office decision-makers.

12,000+ registered users. 276K annual visitors. 55% are principals, single family offices, and multi-family offices. Simple is how the best service providers reach the right buyers.

Trusted by 100+ providers of services and technology to family offices

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Masttro logo
TEAM Risk Management Strategies logo
Addepar logo
Elysys logo
Black Diamond Wealth Platform logo
Etops logo
MyFO logo

The platform

Family offices are one of the hardest audiences to reach and the market is hyper fragmented.

The needs are specific, they value privacy, they don't respond to cold outreach, and they rely on trusted recommendations. Simple has spent a decade building that trust — through content, data, advisory, events and a curated ecosystem of experts and companies that family offices return to because it helps them make better decisions.

When you present yourself on Simple, you are joining a trusted and vetted network that family offices use to find, compare and select partners.

Francois and Jimmy speaking in front of family offices

Directory Listing

A verified profile in Simple's curated directory — the most comprehensive family office technology and services database in the market. Your listing is visible to 276K annual visitors actively researching solutions.

Simple Select

When a family office uses Simple Select to evaluate vendors in your category, your solution is included in the structured comparison. This is how family offices actually make purchasing decisions.

Market Intelligence

Understand what family offices are looking for, how they evaluate, and where the gaps are. Access aggregated insights from Simple's proprietary needs analysis data.

Market Expertise

Beyond passive discovery, our advisory team makes targeted introductions when family office clients are evaluating solutions in your category. These are warm, contextual referrals.

276K

Annual visitors, 112% YoY growth

12,000+

Registered users

55%

UHNWIs, SFOs, MFOs, and principals

53%

Americas, 29% EMEA, 18% APAC

Simple's audience is curated by design.

Core

Establish your presence where family offices research technology.

  • Directory listing
  • Comparison
  • Media Exposure
  • Annual Reports
  • Simple Select
Get started

Advanced

For providers ready to become the go-to name in family office technology.

  • Directory listing
  • Comparison
  • Media Exposure
  • Reports incl. featuring
  • Simple Select
  • Case Study
  • Thought Leadership
  • Quarterly Strategic Sessions & Market Insights
  • Wider Platform Visibility
Get started

Masttro has partnered with Simple for several years and have found the team to be experts in both the wealth management and technology landscape space. Simple is a thought leader that provides actionable insights for those looking for technology solutions. Masttro has successfully collaborated with Simple for both brand awareness and client acquisition efforts.

Lucy Millard

Head of Global Solution Engineering, Masttro

The Simple team has amassed a unique dataset and an intimate knowledge of a market that for many have remained opaque. They were able to leverage their resources and industry connections to help us support our thesis on the market and size the opportunity.

Giovanni Bacarella

Vice President, FTV Capital

Simple is uniquely positioned to create value to both technology platforms and family office, based on their vast experience, and not least deep insights into the market trends.

Henning Dreyer-Gershof

Chief Commercial Officer, Aleta

Service Providers - Simple