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Profiles

In-depth profiles of leading family offices, principals, and the people shaping the industry.

Tim Cook: Succession and sustaining Apple Inc.

Tim Cook: Succession and sustaining Apple Inc.

This case study examines Tim Cook’s succession at Apple, his strategy to pivot Apple's product…

Simple Team·January 9, 2026
Inside Peter Thiel’s capital stack and family office

Inside Peter Thiel’s capital stack and family office

Peter Thiel, PayPal co-founder and Palantir investor, runs Thiel Capital as his family office. Explore…

Simple Team·October 2, 2025
Larry Ellison and his unconventional family office

Larry Ellison and his unconventional family office

This case study examines his early life, career, the beginnings of Oracle, his philanthropy, and…

Simple Team·September 12, 2025
Trump capital: Built on real estate, brand and politics

Trump capital: Built on real estate, brand and politics

Explore how the Trump Organization functions as a family office: managing real estate, licensing, and…

Simple Team·September 7, 2025
Mukesh Ambani: Leading India’s industrial transformation

Mukesh Ambani: Leading India’s industrial transformation

This case study dives into Mukesh Ambani's early life, the family business, and discusses his…

Simple Team·September 3, 2025
Sundar Pichai and the Alphabet AI wealth engine

Sundar Pichai and the Alphabet AI wealth engine

What family offices can learn from Sundar Pichai’s disciplined leadership, patient capital strategy, and platform-driven…

Simple Team·August 10, 2025
What family offices can learn from Jamie Dimon

What family offices can learn from Jamie Dimon

What family offices can learn from Jamie Dimon’s fortress mindset, leadership clarity, and institutional resilience…

Simple Team·August 1, 2025
Michael Jordan’s Family Office: Wealth, Control, and Legacy

Michael Jordan’s Family Office: Wealth, Control, and Legacy

Explore how Michael Jordan quietly built a $3.5B fortune through Jump Management, a lean and…

Simple Team·July 7, 2025
Larry Fink and what family offices can learn from BlackRock

Larry Fink and what family offices can learn from BlackRock

This case study explores Larry Fink and BlackRock's journey, revealing key lessons that family offices…

Simple Team·June 19, 2025
Family office lessons from Alex Karp of Palantir

Family office lessons from Alex Karp of Palantir

What family offices can learn from Palantir CEO Alex Karp’s approach to ethics and infrastructure…

Simple Team·June 2, 2025
Lessons from Sam Altman for next-gen family offices

Lessons from Sam Altman for next-gen family offices

This case study explores Sam Altman's rise, his leadership at OpenAI, and how he's using…

Simple Team·May 28, 2025
Jensen Huang: From AI boom to family philanthropy

Jensen Huang: From AI boom to family philanthropy

Explore how NVIDIA CEO Jensen Huang built a trillion-dollar AI powerhouse and channels wealth through…

Simple Team·May 21, 2025
Warren Buffett’s stewardship family office playbook

Warren Buffett’s stewardship family office playbook

What family offices can learn from Warren Buffett’s approach to succession, governance, and long-term stewardship…

Simple Team·May 9, 2025
Operating from principles: The Dalio Family Office

Operating from principles: The Dalio Family Office

Guided by principles, thiscase study delves into Ray Dalio's private wealth management arm, the Dalio…

Simple Team·May 8, 2025

How the Walton Family Built the Most Sophisticated Family Office in America

An in-depth look at Walton Enterprises, the family office behind Walmart, and how it manages…

Simple Team·January 15, 2025
How Dubai Holding elevated the UAE’s economy

How Dubai Holding elevated the UAE’s economy

This case study explores Sheik Ahmed's early years, career, and continued impact on building the…

Simple Team·January 30, 2024
Soros Fund Management: Creating an Open Society

Soros Fund Management: Creating an Open Society

Explore the transition of Soros Fund Management into a family office, and learn its focus…

Simple Team·December 18, 2023
The Ballmer Group: Reaping the rewards of loyalty

The Ballmer Group: Reaping the rewards of loyalty

Steve Ballmer, former CEO of Microsoft, transitioned from a tech mogul to a philanthropist through…

Simple Team·November 8, 2023
The Dell family’s investment powerhouse: DFO Management’s journey to prominence

The Dell family’s investment powerhouse: DFO Management’s journey to prominence

DFO Management (formerly MSD Capital) is the single family office of Michael Dell, the founder…

Simple Team·June 6, 2023
Leading with Purpose: How Walton Enterprises Is Reimagining the Family Office for a Sustainable Future

Leading with Purpose: How Walton Enterprises Is Reimagining the Family Office for a Sustainable Future

Walton Enterprises, LLC is the family office of the Waltons, one of the the world's…

Simple Team·May 31, 2023
From LEGO to clean energy: How KIRKBI manages family legacy and wealth growth

From LEGO to clean energy: How KIRKBI manages family legacy and wealth growth

KIRKBI A/S is the single family office of the Kristiansen family and the LEGO brand,…

Simple Team·May 10, 2023
How Bernard Arnault’s next-generation focus sets his family office apart

How Bernard Arnault’s next-generation focus sets his family office apart

The figurehead of the family-owned business empire, LVMH, Bernard Arnault is a fabulously wealthy French…

Simple Team·February 15, 2023
How Bill Gates uses Cascade Investment to manage his wealth

How Bill Gates uses Cascade Investment to manage his wealth

A look at Bill Gates manages his wealth through Cascade Investment, along with his extensive…

Simple Team·November 8, 2022
How Oprah Winfrey manages her investments through a family office

How Oprah Winfrey manages her investments through a family office

A look at the rise of Oprah Winfrey and how she approaches her investments with…

Simple Team·November 1, 2022