Simple.
About
Log inSign up

Data before AI: Why family offices need to fix the foundation first

Two-thirds of family offices want to integrate AI into their wealth reporting, yet only 29% have successfully done so, according to Campden Wealth and RBD. So, why such a huge gap? After sitting down with over 100 family offices this year, Ken Gamskjaer, CEO & Co-founder of Aleta, realised that implementing AI isn’t just another IT project waiting to happen. Instead, it’s a call to family office leadership to build a strong tech foundation. In this article, Ken discusses why tackling the "unglamorous" work of fixing your data foundation is the only real way to unlock the true potential of AI in family offices.

July 21, 2026· 4 min read
Written in partnership withAleta
WealthTechArtificial Intelligence
Image for Aleta article, "Data before AI: Why family offices need to fix the foundation first."
  • AI success starts with data, not technology. Most family offices fail to implement AI because their data is fragmented, incomplete, or locked into siloed systems.
  • Preparing for AI is a leadership responsibility. Building clean, structured and accessible data requires a long-term strategic commitment rather than simply adding a new tool.
  • The family offices seeing real AI results fixed their foundations first. Investing in high-quality, machine-readable data today enables more accurate AI insights.

In recent years, the buzzword in the family office world has been artificial intelligence. There is no shortage of conferences, webinars, and workshops to attend. And family offices are all asking the same questions: Where do we start? What is the best platform to use? And how do we keep our data safe? All good questions, but according to Ken of Aleta, buying the best doesn’t necessarily mean guaranteed results. 

Having spoken personally with over 100 family offices this year alone, Ken has reached a clear conclusion: the tech is ready, but for most family offices, their foundation often isn’t up to the task. In this interview, he explains why family offices that roll up their sleeves to do the groundwork today are the only ones that will reap the rewards of AI tomorrow.

“The offices making real progress aren’t the ones with the biggest budgets or the flashiest tools. They are the ones that did the boring work first: cleaning their data, structuring it, making it accessible across systems rather than locked inside each platform."

The real bottleneck to AI adoption

Recent research shows that over two-thirds (63%) of family offices want to integrate AI into their wealth reporting. However, only 29% have actually managed to do so successfully. The biggest reasons why AI adoption in family offices is stalling are certainly not due to a lack of funds or technology. 

In fact, in Ken’s observations, family offices get stuck because most of them sit in one of two camps. The first camp has its financial information sitting in different places, so in essence, they are working with fragmented data. The second camp, on the other hand, in an attempt to centralise all its financial operations, has locked itself up with a single service provider.

Both camps face challenges when enhancing their work with AI. For camp one, where data is fragmented or incomplete, AI is prone to hallucinations. Meanwhile, camp two, which has centralised its data with a single service provider, finds its AI evolution determined by the same provider rather than the family office itself.

Leadership decision, not an IT project

According to Ken, successful AI implementation in family offices is a leadership decision, not an IT project — and the biggest misconception is thinking otherwise. In other words, unfamiliar with how the technology actually works, some families treat AI as just another tool in the stack. They don’t realise that AI only works if the data underneath is trustworthy. 

In order to have clean data, it takes a strategic leadership decision to stop building their software infrastructure on quicksand and start building for the long haul. He advises that top-tier family office infrastructure should resemble the following:  

  • At the bottom: The family office stack should have reconciled, machine-readable data across every custodian and asset class. 
  • In the middle: The stack should have an open protocol layer (API and MCP) that lets any AI model access all data securely. 
  • At the top: The agents themselves, handling liquidity briefings, what-if scenarios, PE document processing, and IC memos.  

Fixing the foundation

For Ken, the pattern across those 100-plus conversations kept pointing to the same conclusion: family offices don't need more AI tools, they need a foundation those tools can actually trust. That's why Aleta was built to be that foundation. 

Through its open architecture, Aleta provides an AI-native wealth platform that constitutes the bottom two layers of the model above: reconciled, machine-readable data across every custodian and asset class, and an open protocol layer (API and MCP) that lets any AI model a family office chooses query that data securely. Rather than locking families into a single provider's roadmap, it leaves the agents free to sit on top, without hallucinating or waiting on a vendor's permission.

The message to family offices is simple but uncomfortable: the flashy layer, the agents and dashboards, will only ever be as good as the data underneath. Investing in that unglamorous groundwork now is what separates the offices already seeing results from the ones still stuck in pilot mode.

"Without structured data, AI is hallucinating. With Aleta, it is precise." - Principal at Dreamers Collective, a multi-family office using Aleta.


Family Office solutions

We support family offices with high-touch services and technology-led solutions. Discover how this support framework allows future focused family offices to set up and thrive.

Learn more
WealthTechArtificial Intelligence

What good governance looks like inside a single family office

In this article, Simple Expert Stephan Gerwert discusses what good governance looks like inside a single family office, outlining practical steps to improve accountability, transparency, and long-term wealth protection.

Read

Can all family office assets speak the same language?

Most family office asset managers don’t have a performance problem; they have a translation challenge. With data scattered across GP letters, private banking accounts, and public brokerage feeds, creating a unified view of a multi-asset portfolio is often an uphill battle. In an interview with MSCI’s Private Assets MD, Benjamin Page-Fort, we discuss what it means to have all assets, public and private, harmonised to speak a "common language."

Read

Is your family office governance keeping up with your portfolio?

For many family offices, growth in investments means sprawling portfolios that mirror global expansion and sophisticated tax strategies. However, as the number of entities increases, families often outgrow their governance structures. So, what happens when a family office’s governance can't keep pace with its expanding portfolio? In this article, we interview Dr Nadine Lilienthal of DiliTrust to discuss the risks inherent in managing complex structures and explore practical steps to gaining control.

Read