Simple.
About
Log inSign up

Digital assets: A brief update for family offices

This insight delves into what family offices need to know about digital assets and offers valuable resources to explore.

Simple Team·January 26, 2024·Updated July 25, 2026· 4 min read
Digital Assets
family office digital assets
  • Family offices are increasingly showing interest in digital assets, with 32% currently investing in them, compared to 16% in 2021. However, 62% remain uninterested.
  • The approval of spot Bitcoin ETFs, driven by institutions like BlackRock and Fidelity, marked a significant development, offering easier access to Bitcoin for investors.
  • Educational resources and service providers are available to help family offices navigate the digital asset landscape.

The controversies surrounding digital currencies continue to widen the divide between those who believe in the power of blockchain technology and those who don’t. According to a recent family office report from Goldman Sachs, 32% of family offices currently invest in digital assets across the board. Those invested in digital currencies rose from 16% in 2021 to 26%. However, the proportion not invested and not interested in the future has increased from 39% to 62%.

The evolution of digital currencies

The beginnings of Bitcoin, the first digital currency, are shrouded with mystery. Following the ‘08 financial crisis, an anonymous creator called Satoshi Nakamoto published the Bitcoin Whitepaper in 2009, recording a breakthrough in cryptography. In it, he proposed a peer-to-peer electronic cash system that relied on computational power, or proof of work, to verify transactions. Simply put, the online network system, or the blockchain, could issue currency and function independently of third parties such as banks.

While the mechanics of the Bitcoin blockchain are technically sound, its network effect poses some challenges, which, in hindsight, are glaringly obvious. Firstly, given that the white paper was published on the internet, anyone with coding skills can copy it and create their own currencies. Secondly, since it requires no third-party mediation from banks, AML and KYC laws can be forgone, creating a breeding ground for scams and other illicit activities. Finally, accessing the blockchain requires downloading apps or digital wallets, which can be complicated for the average user. Nevertheless, staunch believers in the technological innovation of the blockchain continued to champion its cause. And within a few years, what began as internet money made its way into Wall Street.

Understanding Bitcoin ETFs

The approval of spot Bitcoin ETFs has been a long time coming in the traditional finance world. Since Bitcoin has a limited supply of 21 million tokens, its price is likely to surge as more people start using it. In light of this, many prominent figures advocated for a regulated and easily accessible option for investors to gain exposure to the asset without the complexities of investing directly into the blockchain.

In July 2013, the Winklevoss twins made the first attempt when they filed with the SEC for the Winklevoss Bitcoin Trust, with a price valued at around $100. Their application was denied due to the lack of regulation in the Bitcoin market. Others championing the cause included Abby Johnson, the CEO and heiress to Fidelity, whose firm started mining Bitcoins in 2014.

Fast forward a decade later, with a price of around $ 30,000, BlackRock announced plans to launch a Bitcoin ETF in June of 2023. With over $9 trillion AUM, the firm proved to be the tipping point for the SEC to approve spot Bitcoin ETFs. The approval included 11 spot Bitcoin ETFs, including BlackRock, Fidelity and Cathie Wood’s Ark Invest. However, in the statement of approval, Chairman Gary Gensler cautioned investors about the risks of Bitcoin and crypto products and clarified that the approval did not endorse Bitcoin.

Resources and services for family offices

For family offices, various educational resources like family office reviews are available to stay well informed about the digital assets industry. Additionally, there is a growing number of service providers that assist firms with investments. For instance, Benaiah Capital, a boutique investment firm focusing exclusively on digital assets and emerging blockchain technology, takes an educational approach and spends significant resources keeping its family office clients updated on the shifting market.

Also, Fidelity Digital Assets, a subsidiary of Fidelity Investments, offers custody and execution services for institutions to invest in digital assets. Other digital assets custody providers include software platforms like Fireblocks and Liminal, which offer institutional-grade security for custody and efficient management of digital assets. And finally, Single Broker provides a platform for spot and derivatives to firms with trading desks.

To sum it up

The recent approvals of Bitcoin ETFs mark a significant turning point for digital assets. Although, it’s important to note that pending court cases involving US regulatory authorities may have far-reaching implications. Additionally, the Bitcoin halving, which limits the supply of Bitcoins available, occurs every four years and will happen this year in April. To successfully navigate these dynamic developments, family offices should explore resources and stay well-informed about the evolving digital asset market.

Family Office solutions

We support family offices with high-touch services and technology-led solutions. Discover how this support framework allows future focused family offices to set up and thrive.

Learn more
Digital Assets

What good governance looks like inside a single family office

In this article, Simple Expert Stephan Gerwert discusses what good governance looks like inside a single-family office, outlining practical steps to improve accountability, transparency, and long-term wealth protection.

Read

Data before AI: Why family offices need to fix the foundation first

Two-thirds of family offices want to integrate AI into their wealth reporting, yet only 29% have successfully done so, according to Campden Wealth and RBD. So, why such a huge gap? After sitting down with over 100 family offices this year, Ken Gamskjaer, CEO & Co-founder of Aleta, realised that implementing AI isn’t just another IT project waiting to happen. Instead, it’s a call to family office leadership to build a strong tech foundation. In this article, Ken discusses why tackling the "unglamorous" work of fixing your data foundation is the only real way to unlock the true potential of AI in family offices.

Read

Can all family office assets speak the same language?

Most family office asset managers don’t have a performance problem; they have a translation challenge. With data scattered across GP letters, private banking accounts, and public brokerage feeds, creating a unified view of a multi-asset portfolio is often an uphill battle. In an interview with MSCI’s Private Assets MD, Benjamin Page-Fort, we discuss what it means to have all assets, public and private, harmonised to speak a "common language."

Read