After 11 years of its existence, bitcoin has gone from a fringe to a mainstream concept. Bitcoin restores financial sovereignty to the user in the sense that the user can hold their own funds as well as send them directly to a recipient without the use of a middleman, such as a bank or payment service. A recent wave of corporations and HNWI’s have been buying bitcoin as a way of combating the inflation that central banks are currently producing.
Most recently, MassMutual – a 169-year-old insurance company with $30 billion in yearly revenue – bought $100 million in bitcoin last month. Jack Dorsey (CEO of Twitter), Tim Draper (Billionaire and VC), and the Winklevoss twins (most well known for their $65 million settlement against Zuckerberg for intellectual property) are also staunch advocates of bitcoin. With the thesis that bitcoin will be the single currency of the future and more disruptive than gold, these trailblazers are creating waves in the investment community.
In today’s ever-changing economy, with endless expansions of the money supply, family offices have an option to hold a form of money that is impervious to inflation. Family offices are showing an increased interest in bitcoin, but for many, it is still too much of an esoteric investment.