Anthony Hamelle

Anthony Hamelle is Global Chief AI Officer at WPP, following senior innovation roles at Omnicom and TBWA. Trained as a lawyer at the London School of Economics, he moved into communications after a summer job in market research, bringing an analytical, structured approach to brand and technology strategy.

Over more than 20 years in advertising and innovation, Anthony has held roles including Executive Director of Digital & Social and Chief Innovation Officer at TBWA\Chiat\Day New York, and Global Lead of AI Transformation at Omnicom Advertising, where he worked on integrated teams for clients including Nissan and Apple.

Anthony has also taught Brands in a Digital World at institutions including Sciences Po Paris, Paris Sorbonne Celsa and the American University of Paris. He focuses on helping organisations move beyond hub-and-spoke command structures toward models where intelligence and agency are distributed throughout the organisation.