Naava Mashiah

Naava Mashiah is the CEO of ME LINKS, a financial advisor to family offices and UHNWIs. Established in Switzerland in 2016, we mobilise private capital for impact investing, with a particular focus on Africa and agriculture projects.

A former diplomat who evolved to the private sector focused on Wealth Management Advisor to UHNWF, including private equity in the Israeli disruptive tech sector.

“I have a strong interest in the impact sector and am passionate about converting wealth portfolios to ESG-compliant products. Most recently, new protein and innovative food technologies have created financial tools for NGOs in Africa as they evolve towards social enterprise.

Cross-cultural communication has been a valuable asset as I traversed geographical sectors from Israel to MENA and LATAM.
Business Networking in the MENA private sector; building trusted and sustained business and government relationships with a wide spectrum of leading figures in Israel, the Arab World, the Gulf emirates and North Africa.

In addition, I am also the founder of The Glassbox.

My mantra is always try to help another when possible for this small gesture can change people’s lives for the better. During my leisure, I surround myself with books, whether reading or writing them. I am in my element with a pen in hand and books in my proximity.”