Private Markets Technology Solutions For Family Offices 2024

There’s been no shortage of hype and expectation around private markets going into this year, one in which family offices are looking for ways to generate growth in a highly uncertain market, one where the last year saw most asset classes underperform for another year.

Private capital still only represents a small fraction of the overall global finance markets, estimated around 5%, but its importance can’t be overstated as a means to find value, and with multiple global family office surveys reflecting an intention to increase capital allocations to this sector there is much expectation across its categories, from private equity, private credit and venture capital to infrastructure and real estate.

Outside of direct investment, the traditional route to access private markets for qualified investors relies on institutional funds, with more direct access coming through potential co-investment opportunities that often result from investors networks and connections, but technology has enabled new, highly efficient ways for family offices to engage further.

While many family offices have investment teams, some sizeable enough that they can focus on specific areas within private markets to source opportunities, even these are finding value in technology solutions that enable faster and more effective portfolio management and reporting, part of the broader move away from spreadsheet-based operations.