Francois Botha

Francois is the founder of Simple. He comes from an academic background that lies in strategic business- & brand management, but more importantly, he grew up and worked in a family-owned luxury travel business in Cape Town, South Africa.

Francois knows firsthand the unique dynamics inherent in working with family members and wants to help other family-owned firms make the most of their strong points while skirting common problem areas faced by family offices.

He's also a Senior Contributor to Forbes, writing a weekly column on family office strategy, and is a frequent speaker at wealth management, FinTech and related events and conferences.