PURE
PURE is a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for them.
About the business
PURE is a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for them. It specialises in insuring high-value homes, jewellery, artwork and other fine assets.
History
PURE Insurance was founded in 2016 by Jeff Paraschac, Martin Hartley and Ross Buchmueller.
About the owners and the team
After witnessing firsthand the inefficiency of the high-net-worth insurance market, Ross Buchmueller, Jeffrey Paraschac and Martin Hartley set out to create an insurance company designed to reduce the natural conflicts between shareholders and policyholders and provide exceptional coverage, service and savings.