Family Office Insights
Insight
Analysis, opinion, and expert commentary on the trends shaping family offices today.
15 insights for “Brand & design”
Why brand is a force multiplier in philanthropy
For family offices and private philanthropies, brand is often the untapped lever that turns intent…
Next-gen engagement: The power of brand in the Family Charter
In this article, Simple Expert India Wooldridge articulates why embedding a brand strategy within the…
What is Primal Branding® for Family Offices?
In this introductory insight, Simple Expert Patrick Hanlon explains the seven elements of primal branding…
Building a brand will give you a competitive edge in direct investing
Simple Expert India Wooldridge explains how family offices can gain a competitive edge in direct…
Why more family offices are going public: Examining the advantages and trends
As younger generations join family offices, there is a trend towards increased public presence and…
Navigating privacy and publicity: A new approach to family office operations
As the family office industry continues to grow, more family offices are shifting away from…
Using Human Rights and a rights-based approach for investor engagement
A rights-based approach is a conscious and systematic integration of human rights and rights principles…
What can ultra-affluent clients learn from the origins of a multi-family office?
By understanding the origin of a multi-family office, clients can gain some unique insight into…
The irreplaceable aspect of trust and network in the family office space
While the increasing presence of technology has made some things significantly easier, there are still…
Building trust and relationships within family office networks
The secret to nurturing trust in your family office network starts by acknowledging that there…
How to create a family brand the primal way
In this day and age, content is king. Brands in the 21st century have more…
A brave new world of brand: Three frameworks for family businesses
Gone are the days of the ‘Five Forces Framework’, the Four P’s of ‘the Marketing…
Running your family office like a silicon valley startup.
Family offices have evolved from the mega-money-centric, often hidebound institutions of a bygone era (by…
On building modern and future-ready family offices
The common misconception is that the family office asset management style only suits ultra-high-net-worth individuals…
How branding can put family-owned businesses and family offices ahead of the pack
While most successful families consider heritage branding extremely beneficial, not everyone takes full advantage of…