Alex Kirby

True wealth is well-being. I advocate for social fitness and the power of connection to improve trust and communication inside families.
Alex Kirby

Alex Kirby is the founder and CEO of Total Family Management (TFM). A visionary leader based in the Washington DC-Baltimore area, he established TFM in 2021, driven by the belief that family is central to everyone’s life.

TFM offers a unique turn-key solution for scalable family governance, enhancing wealth management beyond finances. Alex’s leadership at TFM is focused on providing comprehensive support to families, ensuring confidentiality and catering to a diverse clientele.

Alex holds an MBA from the University of Maryland – Robert H. Smith School of Business, a B.A. in Finance from Canisius College, and has served as a guest lecturer at Washington University in St. Louis.

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Insights Alex Kirby has written

Building lasting family legacies: The role of values and social fitness
Building lasting family legacies: The role of values and social fitness
Governance

Simple Expert, Alex Kirby breaks down social fitness, the importance of values and advises how family offices can integrate these services.