Alex Kirby
True wealth is well-being. I advocate for social fitness and the power of connection to improve trust and communication inside families.
Alex Kirby

Alex Kirby is the founder and CEO of Total Family Management (TFM). A visionary leader based in the Washington DC-Baltimore area, he established TFM in 2021, driven by the belief that family is central to everyone’s life.

TFM offers a unique turn-key solution for scalable family governance, enhancing wealth management beyond finances. Alex’s leadership at TFM is focused on providing comprehensive support to families, ensuring confidentiality and catering to a diverse clientele.

Alex holds an MBA from the University of Maryland – Robert H. Smith School of Business, a B.A. in Finance from Canisius College, and has served as a guest lecturer at Washington University in St. Louis.

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Insights Alex has written

Building lasting family legacies: The role of values and social fitness
Building lasting family legacies: The role of values and social fitness
Governance

Simple Expert, Alex Kirby breaks down social fitness, the importance of values and advises how family offices can integrate these services.

Simple solutions for complex times.