Dr Kevin Fleming

"Grey Matters International is all about shining the light – from inside of the brain out on the hidden illusions in our decision making around the distinctions between success and happiness."
Dr Kevin Fleming

Dr Fleming’s thought leadership in the neuroeconomics of decision making has been instrumental in helping both the at-risk high net worth client and the mainstream prevention-seeking family office to incorporate and implement best practice behaviour change solutions to preserve both one’s wealth and one’s brain – the latter being the key to improved self-regulation and grounded reality testing that brings contentment with one’s achievements.

In a recent study with high net worth individuals, happiness was measured on a scale from 1 to 10 and assessed, as well as what it would take to get to a perfect 10.  What was most interesting was the level of the ‘hedonic treadmills’ at play here and that regardless of the meaningful place of a higher number already achieved or the actual amount of wealth attained, they all noted a perceived need of 2-3 times the increase to get to a perfect 10.

Grey Matters International begins with this reality of misperception, comparison-based deception inherent in us, and a wide range of consequent mental health factors that make us all vulnerable to attempts at improving one’s sense of being both successful and content. We do this via some stunning neurotechnology solutions that look at modulating self-regulation systems and their communication back and forth with the prefrontal cortex – the CEO of our brain. Working with the private wealth world (and other distinctive executive clientele in 5 continents), my clients employ my services to ensure the journey and hard work are not sabotaged, which is always at risk with what happens in the brain with the dopaminergic reward circuitry – a true double-edged sword.

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Insights dr-kevin-fleming has written

Solving the wrong problem really well: How family offices can understand human behaviour
Solving the wrong problem really well: How family offices can understand human behaviour
Health & Longevity

The power of paradox can be found in many parts of our life and the distinctions can be hard to perceive. Yet missing these nuances can be disastrous, particularly for high-net-worth clients running high-stakes operations.

Introduction to neuroeconomics for the family office: a toolkit for success
Introduction to neuroeconomics for the family office: a toolkit for success
Mental health

The more choice we have, the more vulnerable we are to their effects on our lives and happiness. For family offices making high-stake decisions, senior leadership should be encouraged to embrace neuroeconomics to protect them from being bitten by thier own successes.