Francois Botha
I believe that the next generation of family leaders need new, simple tools and trusted advisors with a fresh outlook.
Family Office Strategy Advisor

Francois is the founder of Simple. He comes from an academic background that lies in strategic business- & brand management, but more importantly, he grew up and worked in a family-owned luxury travel business in Cape Town, South Africa.

Francois knows firsthand the unique dynamics inherent in working with family members and want to help other family-owned firms make the most of their strong points while skirting common problem areas faced by family offices.

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Francois is an expert in

Insights, Francois helped create

How to engage the next generation through a clearly defined purpose
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A brave new world of brand: Three frameworks for family businesses
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Simple solutions for complex times.