Affinity is a relationship intelligence platform built to expand and evolve the traditional CRM.


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Products and services

Affinity’s patented technology structures and analyzes millions of data points across emails, calendars, and third-party sources to offer users the tools they need to automatically manage their most valuable relationships, prioritize important connections, and discover untapped opportunities. The platform also offers a holistic view of users’ networks in a centralised, automatically updated database without any manual upkeep.





United States of America

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About the business

Affinity is a relationship intelligence platform enabling teams to leverage their network.


Founded in 2014 by Ray Zhou and Shubham Goel, Affinity is headquartered in San Francisco, California.

About the owners and the team

The American company is run by a team of almost 300 employees managed by Ray Zhou, CEO of the company.

Simple solutions for complex times.