Thirty Capital

Thirty Capital is the leading commercial real estate portfolio of companies focused on delivering value to customers through technology-driven, practical solutions.


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About the business

Thirty Capital brings innovative products to market that are rigorously tested and developed based on our needs as real estate professionals, giving us a unique competitive advantage as a brand and value-added partner in commercial real estate technology.


Thirty Capital was founded in 2019 as a mid-market CRE advisory and investment firm focused on the intersection of real estate, capital markets, and technology. With more than 20 years of experience in commercial real estate, the team understands every operational and financial lever that drives efficiency in a real estate asset, portfolio, and investment.

About the owners and the team

Founder and CEO Rob Finlay grew up in a real estate family, allowing him to serve nearly every role in the investment, operations, and development processes. Rob is also a WSJ Bestseller of “Beyond the Building,” which shares lessons learned and observed in building his portfolio and businesses.

Simple solutions for complex times.