Behavioral Finance

Related terms: cognitive biases, behavioral finance, risk management, diversification, impact investing

What is Behavioral Finance

Behavioral Finance is a field of study that investigates the psychological factors influencing investors and financial markets. It seeks to understand why people make irrational financial decisions and how these decisions affect market outcomes.

Importance of Behavioral Finance in Family Offices

In the context of Family Offices, Behavioral Finance can provide valuable insights into investment behaviors and decision-making processes. It can help identify biases and emotional influences that may lead to sub-optimal investment decisions, thereby improving the overall investment strategy and wealth management.

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