For family offices, the main change from 2024 to 2025 is the shift from digitising for its own sake to seeking solutions that are more aligned with the rest of their operations. In other words, the type of questions they asked in 2024 were along the lines of, “What’s available on the market? What exists?” However, this year, the main question is mostly, “What fits, and does it make sense for our operations?”
In just a year, tech-savvy next-gens and heads of operations within the family office have visibly started influencing the software selection process. They favour a more professional process that focuses on fit and interoperability rather than just features.
Scrutinising the hype
For some family offices, this is a year in which AI has moved from just a curiosity to actual implementation. So far, marketing promises have proved the adage, “It’s easier said than done.” Quite a few prominent family office software providers have launched AI products. And the newbies, what we’d call ‘AI-native’, have also entered the market.