In today’s wealth management world, there’s no shortage of software tools available on the market. From CRMs to portfolio management systems and compliance platforms, the list grows every year. But despite this abundance, many multi-family offices and advisory firms find themselves buried in manual tasks. They still struggle with disconnected systems and end up relying on spreadsheets to hold it all together.
“The truth is that more tech doesn’t always mean better outcomes.” – Christoffer Long, CEO of Alwy.
According to Christoffer, oftentimes, these firms adopt software based on what they think they need, without considering what actually improves the client experience or simplifies daily operations. And in an era of growing regulation (like the EU’s Digital Operational Resilience Act, or DORA), maintaining a patchwork of loosely integrated systems is becoming not just inefficient, but risky.
The challenge
For multi-family offices, in particular, a key blind spot is the operational risk that comes from juggling too many disconnected systems. Under regulations like DORA, firms must be able to prove their operational resilience. That includes how they handle vendor risk, data flows, and incident response across platforms.
“In practice, that means firms have to rely on separate tools for reporting, signing, compliance, and communication. This fragmented tech stack increases their risk exposure,” says Christoffer. “You can’t scale securely if your systems don’t speak to each other – or worse, if no one really knows where the data lives.”
Building for advisors and their clients
“Most tools in this space are built from the advisor’s perspective,” continues Christoffer. “They start with ‘what do we need?’ – dashboards, CRM features, data exports. But when you talk to the actual clients – especially entrepreneurs and sophisticated families – you get a very different story.”
These clients want easy onboarding, clear reporting, an overview of their situation, and control. They want all of this to happen without needing five different logins or three PDF attachments per email.
For years, Christoffer’s team has spoken directly with family office clients—the dream clients of their own advisory firm partners. This extensive dialogue has provided deep insights into what really creates trust and stickiness in a wealth relationship.
“The insights we hear are often surprising to many in the industry,” says Christoffer. “And that disconnect is where a lot of tech inefficiency starts.”
What advisory clients actually want
So, what do clients really want from their advisors’ tech stack? According to Alwy’s research, advisory clients desire the following :
- Simplicity: Clients want an intuitive onboarding that can be done by both the client and the advisor.
- Transparency: Clients want to know what’s happening with their money in plain language. Many ratios usually lead to confusion.
- Speed: Clients value quick implementation. They appreciate the ability to get set up quickly, even if it begins with manual data entry or similar option – not everything has to be automated.
- Security: Finally, clients prioritise the security of their funds. Those working with multi-family offices need to know that they adhere to regulations like GDPR and are operationally resilient. Systems that don’t integrate pose growing risks.
What an effective tech stack looks like today
So, how should a modern advisory firm, or a multi-family office, think about their tech stack going forward? Alwy recommends three core principles:
- Client-first: Every decision should map back to improving the end-client’s experience. If the tool doesn’t help clients feel more informed, secure, or supported, reconsider it.
- Operational leverage: Good tech reduces workload, not adds to it. Automate repetitive tasks, reduce touchpoints, and buy back advisor time.
- Implementation simplicity: Keep it simple and grow together with your tech partner.
Efficiency: The new alpha
In a world where investment strategies are becoming increasingly commoditised, the firms that win will be those that run the smartest operations. That means fewer silos, tighter processes, and seamless client experiences. And that’s why Christoffer and his team developed Alwy, a modern platform purpose-built to serve both wealth advisors and their family office clients.
Alwy took a different approach to building its platform. It prioritised clients’ needs and built backwards from their real needs, now using their insight to help advisors run smarter, more scalable businesses. Furthermore, by centralising key workflows like onboarding, document management, compliance, and portfolio monitoring into a unified platform, Alwy enhances security through robust audit trails and integrated risk controls.
“At Alwy, we believe the best tech is invisible and it helps the advisor do what they do best, and lets the client feel like everything is under control.”– Christoffer Long, CEO of Alwy.
For advisory firms looking to modernise, the message is clear: stop adding tools and instead try to consolidate them into one.
