In a market marked by macro tension and liquidity gridlock, family offices are quietly stepping forward as the most strategically agile capital allocators. Clockwork’s Summer Solstice Report 2025 paints a picture of recalibration across private markets, and family offices, unencumbered by institutional bureaucracy, are leading with conviction.
From Stewards to Strategists
Today’s family offices are no longer passive holders of wealth. As Clockwork notes, over 80% of single-family offices are now executing direct deals, shifting away from fund-of-fund models toward co-investments, mid-stage secondaries, and thematic plays in sectors like AI, healthcare, and financial services.
This isn’t just opportunism. It’s structure. With flexible timelines, deep sector familiarity, and cash-heavy portfolios, family offices are now architecting deals, often on their own terms. Liquidity, far from a constraint, is a competitive edge. Many are sitting on record levels of short-duration assets, ready to deploy when valuations compress or bespoke opportunities emerge.
This shift reflects more than market adaptation; it signals a broader evolution in how family offices perceive their role. Where once they sought diversification and delegation, today they’re building internal conviction, deploying capital with precision, and favouring structures that offer control, visibility, and direct engagement. According to recent research, allocations to private markets among family offices have steadily increased, particularly in sectors aligned with long-term value creation and legacy planning.
What’s Driving the Shift?
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Customisation: Offices expect bespoke access, terms, and alignment, not institutional treatment. GPs are being selected as strategic partners, not gatekeepers.
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Clarity over complexity: Investment mandates are increasingly personal, backing founders they know or causes that reflect family priorities. For some, it’s digitisation. For others, it’s clean energy or biotech.
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Strategic autonomy: Some are building internal investment arms or forming informal syndicates with aligned families to unlock larger allocations while maintaining governance independence.
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Quiet conviction: While public ESG discourse has cooled, many families remain focused on impact, but on their own terms. This often takes the form of climate infrastructure, transition finance, or blended philanthropic structures that balance return with legacy.
Ultimately, the family office playbook is being rewritten, not for publicity, but for precision. The next chapter is less about outperforming benchmarks, and more about investing with clarity, control, and continuity.
A Wider Landscape: What Else Matters
While the report’s Family Office section is central, other themes from the broader analysis carry serious weight for FO strategy:
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Venture’s pivot to secondaries and AI: Early-stage venture is consolidating around fewer, bigger bets, particularly in artificial intelligence. For family offices seeking direct access without illiquidity risk, mid-stage secondaries offer discounted entry and greater control.
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Private equity under pressure: With delayed exits and constrained distributions, legacy PE allocations are being re-evaluated. Continuation vehicles and recap structures are rising, but not always transparently. Family offices must scrutinise duration risk and liquidity terms more carefully than ever.
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Private credit as a liquidity tool: Clockwork highlights how NAV lending and preferred equity are gaining traction among GPs under pressure. Family offices may benefit both as lenders and borrowers here, generating yield or engineering liquidity without full exits.
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Sustainability without the label: The report reinforces what many FOs already know, impact investing is evolving. While “ESG” may be politically diluted, themes like energy resilience, climate infrastructure, and transition finance remain strategic. For families with long-term legacies, this reframing unlocks new paths to align values with returns.
A Moment That Matches the Model
In short, this cycle suits the family office model. Clockwork’s data shows a market moving away from spray-and-pray toward structure and selectivity. That’s exactly where family offices excel. With fewer constraints and more flexibility, they’re seizing a rare moment to lead, not with noise, but with clarity.
To read the full report, visit Clockwork’s site at this link.
