Out of the frying pan and into the fire is how I began my career in the lifestyle concierge industry. After an exciting career in Michelin-starred restaurants in Manhattan, covered in both Bloomberg and the New York Times, I was snatched up by some of the world’s most influential families. That’s where I spent a decade as a personal chef for prestigious households between London and New York, and I also sailed mega yachts.
While all that sounds glamorous on the outside, the reality involved managing logistics across multiple properties and countries, including luxury assets such as yachts and private jets. I travelled extensively with my clients, where I learned to anticipate their needs, coordinate, and communicate clearly with house managers, drivers, captains, pilots, and other key staff. Finally, from Michelin stars to sailing across the globe, this led to the formation of Maison Benjamin.
A solid foundation
Joining forces with my wife, I formed Maison and Benjamin, a lifestyle concierge platform catering to UHNWIs and their families. Currently, we offer a suite of services designed to simplify and enrich their lives. Our core offerings include lifestyle management; we help handle those day-to-day tasks with precision and discretion.
Beyond daily conveniences, we also craft luxury travel experiences. We curate bespoke journeys to destinations across the globe. Whether chartering a superyacht, arranging stays on private islands, or orchestrating off-the-beaten-path adventures, each itinerary is meticulously planned to meet the unique desires of our clientele.
Finally, because everybody has a bucket list, at Maison and Benjamin, we source unique, once-in-a-lifetime experiences. No request is too ambitious, as we are dedicated to turning dream journeys into reality.
“Something that I constantly remind our clients is: You only live once, but if you do it right, once is enough.” – Benjamin Vaschetti.
The digital shift
After running Maison and Benjamin for a couple of years, we’ve realised this: family offices face fragmented vendor networks. This means that coordinating with different vendors is not only time-consuming but also leads to inconsistent service quality.
Another thing is that trustworthy partners are also hard to come by, and communication overload without centralised tracking adds inefficiency. Let’s face it, family offices have limited in-house resources, and next-gen expectations for seamless, on-demand digital solutions will continue to rise. In a nutshell, the current family office concierge support lacks visibility, accountability, or scalability.
This realisation is simple: family offices don’t just need services—they need a system. That’s why Maison Benjamin is evolving from curating experiences to building a centralised platform that curates an entire ecosystem.
We want to bring everything into one intuitive hub. And below is what we want it to look like:
- Centralised platform to manage vendors, requests, and preferences seamlessly.
- Trusted Network of vetted partners backed by NDAs and service standards.
- Personalised & Scalable Support acting as an extension of the family office team.
- Digital-First Experience with real-time messaging, approvals, and profiles.
- Transparent Reporting with dashboards to track usage.
- Standardised workflows to cut through communication overload and delays.
We want the result to be a concierge model built for today—efficient, accountable, and designed for next-gen families.
A curated ecosystem
We’re evolving Maison Benjamin into a digital platform—a conscious marketplace designed exclusively for family offices. Built on discretion and high standards, we plan to centralise luxury travel, wellness, lifestyle management, events, cultural enrichment, and philanthropy into one seamless hub.
Every service will be delivered through an ecosystem of vetted partners, ensuring continuity of service quality, personalisation, and efficiency across borders and categories.
More than a concierge, the platform will act as a trusted single source of high-quality services. In addition, all vendors will be carefully selected, will sign NDAs, and will commit to service-level agreements, ensuring reliability, confidentiality, and accountability.
By unifying fragmented requests into one intuitive system, our new platform will save family offices valuable time. It will reduce operational burden, and provide measurable value—meeting the modern expectations of next-generation families while preserving the discretion their world requires.
Services will include:
- Luxury Travel
- Lifestyle Management
- Event Access
- Wellness & Longevity
- Educational & Cultural Enrichment
- Unique Experiences
- Philanthropy & Social Impact
- Workshops & Seminars
- Luxury Asset Advisory
The future of service
Having switched from a Michelin restaurant and being a personal chef to managing a family office concierge platform, my core mission remains the same: to deliver meticulously curated, high-quality experiences.
I believe the future of concierge services is undoubtedly on-demand and digital, and I invite you to join me on this exciting journey. And to follow our progress, you can sign up for updates on the upcoming launch of our new platform.