Imagine managing billions of dollars with spreadsheets. That was the reality Simran Kang faced as an accountant at PwC Canada and at her multi-family office before deciding to create a solution tailored to the challenge. This article notes the key moments of MyFO’s genesis and how the platform is addressing long-standing operational pain points for family offices in North America.
The “Excel Hell” moment
Having established a multi-family office, Kang and the co-founding team handled fund-of-funds, estate and tax planning, and governance strategy for wealthy families. The business had three branches, and they needed a way for the branches to communicate with each other.
But consolidating data using spreadsheets quickly became unsustainable.
After working with dozens of families, the “Excel hell” moment arrived: countless hours went into manual data entry—only to discover the information was already outdated. It felt like a never-ending uphill battle. There had to be a better way. And clearly, other firms were facing the same challenges. That realisation sparked a search.
What they found was that data aggregator companies didn’t go far enough—they were expensive, complex, and could take over a year to implement. Worse still, families couldn’t manage the systems themselves—most required ongoing third-party support. In many offices, only one or two people even knew how to use them. If something went wrong, the process was clunky: call an advisor, who then had to contact the tech provider to fix the issue.
From frustration to innovation
Motivated by those insights, Kang and the team set out to build MyFO—a software platform purpose-built for family offices. Their first priority was usability. If people can intuitively navigate a smartphone, there’s no reason a family office should struggle with a platform designed to support their wealth. That principle guided the development of MyFO, resulting in one of the easiest onboarding experiences on the market. The interface is clean, intuitive, and accessible—not just for family offices but also for their clients and advisors.
Secondly, during its development, the MyFO team interviewed hundreds of family offices and their advisors to ensure the platform was not only intuitive but truly aligned with their needs—regardless of size or complexity. The result is a highly scalable solution. It’s simple enough for families managing personal assets and wills yet powerful enough for offices overseeing multiple holding companies and operating businesses. One such office, for instance, reconciles over 200 bank accounts every month.
Crucially, these conversations revealed a consistent theme: many wealthy families lack a unified view of their overall wealth picture. Drawing on their experience working with ultra-wealthy families, the MyFO team recognised that while many families aspire to use their capital with purpose, they’re often overwhelmed by administrative burdens. That insight shaped the system’s core mission—to simplify family office management with bank-grade security, freeing families and advisors to focus on what matters most.
Winning over trust
Building on that foundation, MyFO has continued to earn the trust of family offices and is now one of the fastest-growing companies in North America. With a customer base of over 100 family offices, it has received multiple accolades—including Best Wealth Management—and integrated with more than 20,000 financial institutions across North America. This enables family offices to gain a truly comprehensive view of their assets all in one place.
When a family office controller tells you they would gladly cover the cost themselves because of how much easier it makes their life — that’s when you know you are delivering real value.– Simran Kang, MyFO CEO and Founder.
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In a space dominated by legacy systems and complexity, MyFO is proving that family office management doesn’t have to be overwhelming. By building MyFO, she’s simplified the operations of family offices without compromising on depth or control. Her journey from accountant to founder reflects a broader shift—where innovation, empathy, and simplicity converge. As more family offices look for user-friendly solutions aligned with their values, this female fintech founder is quietly transforming the industry—simplifying wealth, one family office at a time. Regardless of the size, family offices are encouraged to explore whether MyFO could support their mission.
MyFO is revolutionizing how family offices manage their wealth. We offer the most advanced family office experience, bringing together asset tracking, secure document storage, performance reporting, and stakeholder alignment tools in one intuitive platform. With real-time insights and seamless integrations to thousands of financial institutions, MyFO simplifies wealth management and helps families make faster, more confident decisions.
