How family office investment is reshaping global capital markets

Once upon a time, family offices used to be the elusive and silent stewards of generational wealth. Today, they have become a powerful force in global capital markets. Family office investment is driving global innovation and is much sought after by unicorn start-ups and venture capital firms. This article explores the rise of family offices globally, their emerging trends in investment, and the risks and challenges they face as they institutionalise.

Family office investment trends and global capital flows – forest reflection imagery

What you need to know

  • Family office investment has emerged as a powerful force in global capital markets. They rival the scale and influence of private equity funds and institutional investors.
  • With the “Great Wealth Transfer” underway, family office investment is shifting from public markets to private and alternative assets.
  • Despite strong growth, family offices still face challenges, including liquidity pressures, navigating fragmented regulatory regimes, intense competition for talent, and rising reputational risks.

Investments Published on Simple September 17, 2025

Driven by a wave of new wealth created in the last decades, most from tech entrepreneurship, family office investment is reshaping how capital is allocated and deployed worldwide. It’s also completely fair to say that family offices now rival the scale of traditional private equity funds and institutional investors. And with their long-term strategies and investment thresholds, the industry is attracting significant attention.

What is family office investment?

Family office investment refers to an investment strategy or portfolio managed by a family office. Since family offices are private wealth management firms that serve UHNWIs or families, their investments often involve diverse asset classes. These can include traditional investments such as stocks, bonds, and mutual funds or alternatives such as private equity, hedge funds, and real estate. However, what is gaining them the most attention is their direct investments—owning a stake in operating businesses or specific projects—which have created the most waves in global markets. Well, why is that?

That’s because, for better or for worse, family office capital is often considered ‘patient capital.’ This perception is largely due to their investment approach, which is typically long-term. Also, In light of the fact that they are looking to manage wealth for future generations, their investments are highly customised. And new investments are usually chosen with the family’s financial goals, risk tolerance, multi-generational time horizon, and values in mind.

A recent Simple poll on what drives family investment strategy found that:

  • Capital growth is the primary driver for 44% of families.
  • Long-term preservation is the main driver for 39%.
  • Income generation and values or impact alignment were both the main drivers for 8% of families.

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Market size & global landscape

While the entire family office industry is growing across the globe, the US remains the most mature and largest market. The total wealth held by family offices stands at an estimated $5.5 trillion. That figure is projected to climb to $9.5 trillion by 2030. Below is where they are globally :

 

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