Introducing Lens: An AI for Family Offices

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Family office insights, data, and knowledge - surfaced faster than ever before

Lens is the evolution of Simple’s data and knowledge tools, bringing domain-specific expertise and vertical insights to transform how family offices grow, adapt, and innovate. Join us in reimagining the future of knowledge and data in the family office industry.

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What is Lens AI?

Lens AI taps into Simple’s decade-long expertise and data depth, surfacing the insights family offices need, when they need them. Designed specifically for family office teams, Lens breaks down barriers to industry knowledge, providing essential tools, trusted recommendations, and expert-backed insights to streamline decision-making.

What does Lens AI do?

Lens AI connects you with fast, precise insights tailored to your needs, drawing from Simple’s exclusive database to answer your every query. Discover the best service providers, gain comparative insights, and make informed decisions with a responsive guide that seamlessly integrates with your own knowledge and data.

Connects with your systems

Bring your own data to a secure vault with Lens AI, that enables you to securely store and reference your knowledge and data, enhancing relevance and providing insights tailored to your specific needs.

Information at scale

Access targeted, industry-leading insights, and on-demand research from Simple’s trusted content, tailored to your family office’s needs.

Works where you work

Accessible in-browser and via messaging apps, Lens is your dedicated AI assistant wherever work happens.

Lens is your trusted family office copilot - surfacing data, knowledge, and insights when you most need them.

Your privacy is paramount.

With Lens AI, your data remains private and secure. Sensitive information is processed exclusively on our dedicated servers, using an open-source LLM tailored for individual organisations. We ensure your data is never shared with external or commercial systems, so every insight you access is safeguarded and uniquely yours.

Our Advisors

Francois Botha

Francois Botha

Founder & CEO

COPENHAGEN, DENMARK

jason pinkham

Jason Pinkham

Partner & Strategic Advisor

MAINE, UNITED STATES OF AMERICA

martin stadler

Martin Stadler

Partner & Strategic Advisor

ZURICH, SWITZERLAND

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Frequently asked questions

What is Lens AI for family offices?

Lens AI is a specialised tool by Simple, built to power family office operations through curated insights, expert-backed data, and real-time knowledge delivery. It’s an AI-driven copilot designed to meet the specific needs of family offices, enabling smarter decision-making and operational efficiency.

How does Lens AI compare to general-purpose AIs like ChatGPT?

Unlike general-purpose AIs, Lens AI is tailored specifically for family offices, providing targeted insights and privacy controls. It draws from a unique, industry-focused knowledge base, ensuring that family offices receive only the most relevant, actionable information. Additionally, and no less critical, we don’t send your data to train the model.

How is Lens AI different from a traditional knowledge base?

Lens AI offers more than static data. It serves as an interactive copilot, proactively providing insights and recommendations from Simple’s wealth of family office expertise. Lens AI goes beyond a knowledge base by integrating into your workflow, responding to your unique needs, and ensuring secure, on-demand knowledge access.

Why do family offices need an AI like Lens?

Family offices operate in a complex, private environment with limited industry knowledge sharing. Lens AI enables them to access critical insights, learn from peers anonymously, and make informed decisions quickly, all while ensuring privacy and data security. Significantly, there are substantial time and cost-savings enabled through this technology.

How does Lens AI protect my data and privacy?

Lens AI is built with privacy at its core. All data processing occurs locally on your device, and Lens never sends data externally. Your inputs are anonymised, ensuring confidentiality, and we use advanced security measures to keep your information safe.

Will my data be shared with other users?

No, Lens AI is strictly private. Your data is not shared with other users, nor is it used to train any external systems. Each interaction is isolated and secure, ensuring your data remains entirely confidential.

What kind of expertise does Lens AI provide access to?

Lens AI connects you with curated insights from industry experts, best practices, and data from Simple’s extensive resources, which includes thought leadership, case studies, and operational frameworks unique to the family office sector. In the future, other partners' data will further enrich this knowledge base.

How does Lens AI aggregate knowledge across family offices without compromising privacy?

Lens AI uses anonymised, crowd-sourced insights that reflect industry trends without identifying individual users. This approach allows family offices to learn from collective experiences in a secure, confidential way.

Can Lens AI integrate with our existing systems?

Yes, Lens AI is designed to connect seamlessly with your current systems, such as portfolio management or document-sharing platforms, to enhance context and deliver more relevant insights.

How long does it take to implement Lens AI within a family office?

Lens AI can be operational within days, with a streamlined onboarding process and available integrations for popular family office tools. Full customisation and training support can further optimise the experience, typically completed within a few weeks.

What support is available during and after implementation?

Our dedicated team offers comprehensive onboarding and training for Lens AI, along with ongoing support to address any questions. We ensure that every team member is well-equipped to get the most out of Lens.