India Wooldridge
India helps families and family offices proactively leverage their brand and reputation to preserve their wealth and legacy.
Global
United Kingdom
Business strategy,
Marketing services,
Strategic foresight
India founded Catalyst on the premise that a well-crafted brand is an untapped strategic asset for Private Clients and Family Offices. She brings a unique perspective on how to activate a family office brand to create clear competitive and reputational advantages today, while bridging the family’s wealth with their future legacy.
Working collaboratively, India crafts values-driven brands that align with the Family Charter, ensuring consistency between internal governance and external identity. The brand creation process crystallises the family’s values, wealth story and desired impact. Crucially, it unifies all generations around a narrative that guides the family’s investments, philanthropic focus and external reputation.
India is a global strategic leader and consumer intelligence expert with nearly 20 years of experience across strategy, research and innovation leadership roles. She has lived and worked across four continents and her expertise has been featured in the Wall Street Journal, New York Times, Inc Magazine and SXSW.
Insights India Wooldridge has written
Why brand is a force multiplier in philanthropy
Brand & designFor family offices and private philanthropies, brand is often the untapped lever that turns intent into impact. Far from being cosmetic or commercial, a values-driven brand can serve as a galvanising force, aligning stakeholders, attracting partners and amplifying influence. Understanding the role of brand in philanthropy Across the philanthropic landscape, there is growing recognition that […]
Next-gen engagement: The power of brand in the Family Charter
Next GenerationIn this article, Simple Expert India Wooldridge articulates why embedding a brand strategy within the Family Charter helps to drive purpose and alignment. She also discusses how the brand creation process enables family offices to connect with and engage the next generation.
Building a brand will give you a competitive edge in direct investing
Brand & designSimple Expert India Wooldridge explains how family offices can gain a competitive edge in direct investing by building a values-driven brand to enhance deal flow, trust, and long-term success.
A Simple guide to family office service design
OperationsThis guide to family office service design explores the essential elements of design thinking for family offices, offering a comprehensive approach to enhancing their efficiency and impact.
