India Wooldridge

India founded Catalyst on the premise that a strong brand can drive 1/3 of a company’s overall value; yet it is deeply under-leveraged by most companies. She brings a unique perspective to family offices on how to harness brand to build a cohesive vision that unifies generations with a purposeful wealth story. A story that can transcend individuals and create long-lasting legacies.

Throughout the brand creation process, India partners with families and their teams to create a clear strategic centre of gravity that proactively supports succession planning, aids reputational security and informs philanthropic and foundation-led efforts to ensure meaningful impact in the world.

India is an innovative strategic leader with nearly 20 years of experience across brand strategy, consumer intelligence and innovation leadership roles. She has advised over 200 clients in more than 50 countries including leading brands such as Microsoft, MasterCard and Meta. Her expertise has been featured in the Wall Street Journal, New York Times, Inc Magazine and SXSW.