Patrick Hanlon
We look at brands as belief systems. Once you create a belief system you attract others who share your beliefs. This creates community--whether it is two people trying to launch an idea, or 2 billion people. Belief systems are fundamental to any operation (internally and externally) in that they drive community, purpose and grow/retain value.
Africa, Americas, Europe, Global, North America, Southern Africa
United States of America
Business transformation,
Content development,
Creative direction,
Growth,
Marketing services,
Peak performance consulting,
Product development,
Product management,
Strategic advisory,
Strategic foresight
Patrick’s expertise in creating belief systems that build communities of advocates can provide family offices with valuable insights into developing strong, cohesive brands that resonate with their target audiences. By applying his principles of Primal Branding, family offices can enhance their brand identity, foster deeper connections with clients, and create a sense of community among stakeholders.
Hanlon has spoken at TEDx, NYU, FIT, FGV, and USC-Iovine Young Academy, as well as at top conferences. He has written for Forbes, Inc. and Advertising Age and is currently on the Fast Company Executive Board.
His book Primal Branding is required reading at YouTube, the largest social engagement community on Earth. Our client list includes Google, Microsoft, PayPay, Amex, Levi’s, Kraft, J&J, Brave Software, PepsiCo, Estee Lauder, Brave Software, VW, Taco Bell, Fossil, Experian, Aurora Solar, UN, as well as the largest media crowdfund raise in history and a Top10 album.
See here one of Francois’ Forbes pieces about tapping into Primal Thinking.
