Asseta vs Masttro

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Asseta

Category
Accounting

Asseta (formerly Prismatic) is the intelligent family office suite built to streamline operations, enhance transparency, and optimize investment visibility for family offices and high-net-worth individuals. Offering a 360° real-time view of your wealth, businesses, and investments.

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masttro wealth platform logo

Masttro

Category
Consolidated Reporting

Based in Switzerland, the United States, Mexico and Chile, Masttro is an integrated global wealth technology platform. The platform delivers comprehensive & interactive views of total net worth, an intuitive and customizable client experience, and automated & robust operational efficiencies with military-grade security.

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Company
Employees

  • 0-10

Revenue

-

Founded

  • 2022

Incorporated

-

Locations

  • New York City

Top 5 Markets

  • United States of America,
  • Canada,
  • Malta,
  • Switzerland,
  • France

Total AUM

-

Avg. AUM per client

-

Ownership

  • Owned by management,
  • External investors (neither clients nor staff),
  • Clients are also owners


  • 100-500


–


  • 2010


  • Owned by management


United States of America


  • Zurich
  • New York
  • Miami
  • Los Angeles
  • Indianapolis
  • Mexico City
  • Monterrey
  • Santiago


  • United States of America
  • Switzerland
  • Canada
  • Italy
  • Mexico


  • Masttro’s platform is uniquely designed to restrict Masttro’s visibility to client data, including client assets, as part of its award-winning data privacy standards.


–

Client
Focus

  • Single family offices

Secondary focus

  • Individual wealth owners,
  • Multi-family offices,
  • Fund managers,
  • Funds of funds,
  • Software and technology providers

-


  • Single family offices
  • Multi-family offices
  • Wealth/asset managers
  • Private banks
  • Financial Institutions
  • Fund/Private investment/Pooled vehicle managers
  • Professional Services Firms


  • Financial advisors
  • Registered investment advisors
  • Broker-dealers
  • Individual wealth owners
  • Trust & estate companies


–

Product
Main Tasks

  • Portfolio & Cost Analysis,
  • Technology provider,
  • Consolidated Reporting,
  • Real Estate,
  • Real-estate Related Ventures,
  • Digital Assets & Currencies,
  • Data Aggregation,
  • Compliance,
  • Property Managers

Top features

  • Custom Reports,
  • Full Multi-Currency Support,
  • Proven Agility,
  • Digital Excellence

Assets supported

  • Cash & Equivalents,
  • Alternatives,
  • Art & Collectibles,
  • Commodities,
  • Cryptocurrency,
  • Commercial,
  • Digital Assets & Crypto Currency,
  • Equities,
  • Gold & Precious Metals,
  • Bankable or Financial Assets & Funds,
  • Hedge Funds,
  • Insurance,
  • Lifestyle Assets & Rare Collectibles,
  • REITS,
  • Real Estate,
  • Private Equity Funds,
  • Venture Capital,
  • Residential,
  • Warehousing & Industrial,
  • Real Estate,
  • Foreign Exchange,
  • Direct Private Equity

Compliance

-

Whitelabel

  • No


  • Consolidated, 360-degree view of total net wealth (full balance sheet)
  • Data ingestion & management
  • Estate & wealth mapping
  • Portfolio analysis
  • Consolidated reporting
  • Document & contact management


  • Data aggregation (direct, server-to-server feeds to more than 500+ custodians globally)
  • Interactive portfolio analytics
  • Estate & wealth mapping tool
  • Above-industry standard cybersecurity and data privacy standards
  • Flexible reporting in PDF & Excel
  • Cash projections
  • Multi-currency
  • Compliance center
  • Portfolio management
  • Track banking relationships and fees
  • Artificial intelligence-enabled document reader for private equity
  • Communication portals for within the family and with trusted Advisors
  • Integrated general ledger
  • Simple and efficient onboarding process
  • Mobile and tablet apps
  • Document & contact management


  • Bankable assets
  • Private equity
  • Hedge funds
  • Real estate
  • Private direct company
  • Collectables
  • Cryptocurrencies
  • Pooled vehicles
  • Liabilities
  • Receivables


  • GDPR


  • Yes

Technology
Type Of Software

  • SAAS

Ecosystem

-

Integrations

  • Accounting (Quickbooks, Xero),
  • Payroll (ADP, Gusto),
  • Wealth Management (Addepar, Vyzer, MyFO, Kubera),
  • Payables (Bill, Ramp, Brex, Stripe),
  • Banking (12000+ institutions),
  • Reporting (Tableau, Looker, Snowflake, PowerBI, Sheets),
  • Tax + K-1s (Juniper Square, Arch),
  • Administrative (Office365, GSuite, Slack)

Mobile App

  • Yes

-


SaaS


  • Military-grade infrastructure
  • Encryption keys
  • Data stored in an independent Tier 4 data center in Geneva with a redundancy site in Lausanne
  • ISAE 3402 Type II certified operating data center
  • Advanced Encryption Standard 256


  • Proprietary integrated wealth technology solution


  • Complimentary software by either push or pull data aggregation


  • Yes