Should your family office allocate to venture capital?

Venture capital is alluring. Stories of entrepreneurs turning ideas into billion-dollar businesses have captivated investors for generations. But for family offices tasked with managing capital for generations, the question isn't just "Can we make money in venture capital?" but rather, "Does venture capital truly align with our long-term objectives?" In this article, Simple Expert Ben Ehrlich outlines the key considerations for family offices looking to invest in venture capital.

What you need to know

  • Venture capital follows the power law: a small number of investments generate the majority of returns, while most fail. Success depends on access to top-tier deals.
  • Liquidity is a significant constraint, with venture investments typically locked up for 7-10+ years, requiring long-term commitment and patience.
  • Not all family offices are suited for venture capital. Successful VC investing requires deep expertise, strong networks, and a clear strategy.

Venture Capital Published on Simple March 14, 2025

I’ve spent years working with family offices navigating this decision, and what I’ve learned is this: venture capital can be incredibly rewarding for some family offices and disastrous for others. The difference comes down to strategy, resources, and expectations.

Understanding VC fundamentals

The “power law” governs venture capital returns: a tiny handful of companies generate the vast majority of returns, while most investments return little or nothing.

The data tells the story:

If you invest in 20 startups, expect 15-18 to be write-offs. Your entire portfolio return will likely depend on finding those one or two exceptional companies.

The return data tells this story in even starker terms. Median venture fund IRRs (13.5%) slightly outperform the S&P 500 (9.9%), barely justifying the illiquidity. However, top-quartile funds deliver 18-30% IRRs, and bottom-quartile funds significantly underperform. Being average in venture capital isn’t enough – you need a strategy for accessing top-tier opportunities.

Returns or strategic plan?

Family offices must decide whether they’re seeking primarily financial returns or have strategic reasons for entering venture capital.

Financial motivations come with considerations:

  • Illiquidity: Capital is typically locked up for 7-10+ years
  • High variance: Returns depend heavily on finding outliers
  • Resource intensity: Successful venture investing requires expertise and networks

Strategic motivations might include:

  • Sector exposure to emerging technologies relevant to family businesses
  • Next-generation engagement in areas aligned with their interests
  • Legacy building through supporting innovation
  • Network development with entrepreneurs and investors

Your investment options

The path your family office takes should be determined by your objectives, resources, and expertise:

Investing in Venture Funds

Venture Funds have a moderate risk profile and are diversified. Once the manager selection is complete, the effort level is relatively low, making it suitable for Family Offices that lack specialized expertise or are seeking diversified exposure. The challenge with this investment option lies in accessing top-performing funds, which is highly competitive.

Family offices typically allocate 6-10% of their wealth to venture capital, either to specific funds or through fund-of-funds vehicles.

Direct Investing

Direct Investing in venture capital carries a significantly higher risk profile, particularly for those without specialized expertise. The effort level required is substantial, as it necessitates sourcing potential investments, conducting thorough due diligence, and providing ongoing support to the portfolio companies. This approach is most suitable for family offices that possess industry expertise, established networks, and significant resources.

Common pitfalls associated with direct investing include underestimating the importance of the management team, conducting inadequate due diligence, and failing to achieve sufficient diversification.

Hybrid Approaches

Hybrid approaches to venture capital investment combine fund investments with selective direct investing. This approach often begins with fund investments and then progresses to co-investments and direct investments. By balancing professional management with direct engagement, hybrid approaches offer flexibility while requiring moderate to high resources.

Success strategies

If venture capital aligns with your objectives, consider these practical approaches:

Start with fund of funds: This provides exposure to multiple strategies while building knowledge and networks before making direct investments.

Build comprehensive diversification: Diversify across industry sectors, investment stages, geographic regions, and fund managers to reduce concentration risk.

Consider generational perspectives: Leverage younger family members’ perspectives on technology and innovation while maintaining alignment with family legacy.

Is venture capital right for your family office?

Make your decision with a clear understanding of:

  1. Strategic alignment: Is venture capital primarily for returns or strategic initiatives?
  2. Resources and expertise: Do you have the capabilities to succeed?
  3. Time horizon and liquidity: Can you commit capital for extended periods?
  4. Risk tolerance: Are you comfortable with high failure rates?

Many family offices struggle with venture investing due to misunderstanding the asset class’s fundamental dynamics, insufficient diversification, inadequate processes, or unrealistic expectations.

The keys to success are:

  1. Embracing the power law rather than trying to avoid it
  2. Building a strategy aligned with your unique advantages
  3. Starting with modest allocations and scaling with experience
  4. Developing necessary expertise, internally or through partners

Venture capital can be a valuable component of your investment portfolio, but only with clear eyes and a tailored strategy. The potential rewards are extraordinary, but so are the challenges. Make sure you’re prepared for both.

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About the Authors

Benjamin Ehrlich

Benjamin Ehrlich

Venture Capital

Benjamin Ehrlich's experience spans multiple sides of the investment landscape – from launching a next-generation stock exchange focused on long-term value creation to building funds with novel structures to advising institutions on venture strategy.

Connect with Benjamin Ehrlich