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Newest Insights about Purpose

Brand

A brave new world of brand: Three frameworks for family businesses

Article

Gone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the 'Seven C’s Compass'. It's time for brand frameworks which are reflective of, and adaptive to, an ever-changing business climate. We've selected the top new-age frameworks for developing a cohesive brand for your family business.

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All Insights about Purpose
How to engage the next generation through a clearly defined purpose
Purpose
How to engage the next generation through a clearly defined purpose
 Article

Globalisation, digital transformation and climate change have transformed the way we live, work and conduct business today. Inheriting this radically transformed world are the millennials, a new generation with distinct priorities from their baby-boomer predecessors. Their north star? Purpose.

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Legacy and succession planning trends and advice
Next Generation
Legacy and succession planning trends and advice
 Article

Only 3% of family-owned businesses survive until the fourth generation and beyond. There appears to be a cross-generational disconnect with family owned business succession. We explore past and present trends and cast a glance to the future regarding successful planning to help ensure legacies live on and thrive.

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Family Office Software Review 2020
Family Office Software Review 2020

Private wealth owners around the globe are busy retooling their operations to supercharge their services. At Simple, we often asked for our top software recommendations for family offices. We believe that choosing software for family office should not be a matter of opinion – but a matter of fit.

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Family Office Trend Report 2020
Family Office Trend Report 2020

Family offices, like most organizations, are facing some interesting times. How can Family Offices be resilient and ever more relevant in this changing landscape? Here are our top ten trends which we believe will define the next decade of family offices.

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Simple solutions for complex times.