Within the family business industry, the mantra of ‘innovate or die’ is well-known. Many times we’ve heard the anecdote that the first generation creates the business, the second generation develops it and the third reduces it to dust. We explore this simplification and discuss how a family business can safeguard its entrepreneurial spirit.
Gone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the...
Simple solutions for complex times.
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