Newest Insights about Purpose

Within the family business industry, the mantra of ‘innovate or die’ is well-known. Many times we’ve heard the anecdote that the first generation creates the business, the second generation develops it and the third reduces it to dust. We explore this simplification and discuss how a family business can safeguard its entrepreneurial spirit.
All Insights about Purpose

Innovate or die: How family businesses can maintain their entrepreneurial spirit
Next GenerationWithin the family business industry, the mantra of ‘innovate or die’ is well-known. Many times...

Co-creating values aligned agreements with founders for impact investing
Impact2020 was the year we all became suddenly aware of the interconnectedness of our global challenges....

Legacy and succession planning trends and advice
Next GenerationOnly 3% of family-owned businesses survive until the fourth generation and beyond. There appears to...

How to engage the next generation through a clearly defined purpose
PurposeGlobalisation, digital transformation and climate change have transformed the way we live, work and...

A brave new world of brand: Three frameworks for family businesses
PurposeGone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the...