Auria
Family offices face an ever-growing web of complexityโmultiple entities, cross-generational dynamics, alternative investments, and bespoke reporting needs. Traditional tools werenโt built to handle this. They leave teams buried in spreadsheets, juggling disconnected systems, and chasing data instead of insights. Auria changes that. Purpose-built for family offices, Auria brings together everythingโfrom consolidated reporting, portfolio management, alternative investments, communications, and document managementโin one unified platform. Itโs not a patchwork of integrations. Itโs an ecosystem designed for how family offices actually work.
Born from the proven success of Advyzonโa firm rooted in the independent advisor space and built to deliver intuitive, all-in-one technology for advisory firms since 2012โAuria was developed to serve the distinct needs of family offices and wealth managers serving ultra-high-net-worth clients. By leveraging Advyzonโs deep experience and refined infrastructure from serving over 2500 firms, Auria offers a differentiated experience tailored to multi-generation wealth, complex entity structures, and legacy-planning households.
Have a question regarding Auria?
Contact Auria directly, or opt for discretion with our private exploration option and take advantage of a free 20-minute consultation with the Simple team to thoroughly explore your service requirements.
What sets Auria apart?
"We believe Auriaโs single data model and source code, combined with an intuitive experience can transform how wealth managers serve their clients."
Kartik Srinivasan
Product
Get an overview of what Auria does.
Main Tasks
- Consolidated Reporting,
- CRM,
- Data Aggregation,
- Portfolio Management,
- Trading
Top features
- Ability to Whitelabel,
- Custom Reports,
- Full Multi-Currency Support,
- Mobile App
Assets supported
- Alternatives,
- Art & Collectables,
- Cash & Equivalents,
- Bankable or Financial Assets & Funds,
- Cryptocurrency,
- Direct Private Equity,
- Equities,
- Fixed Income,
- Hedge Funds,
- Insurance,
- Real Estate,
- REITS,
- Private Equity,
- Venture Capital
Whitelabel
- Yes
Type of software
- SAAS
Integrations
- Financial planning,
- Custodians,
- Risk,
- Compliance
Mobile App
- Yes
Type of data
- Transaction level
Accuracy
- Reconcile data with custodian info
Custodians
- 50+
Time to new custodian
- 4 weeks
Multi-currency
- Users can set multiple base currencies
Regulated
- Yes
Regulated by
- SEC
Cost structure
- AUM-based,
- Flat fee,
- Other
Rates
- Pricing depends on factors like AUM, accounts, and entities and can vary based on the type of firm (SFO, MFO, RIA).
Key Company Information
Have a look at the company, clients, and references to learn whether this is a match for you.
Employees
- 100-500
Founded
- 2012
Locations
- Chicago
Top 5 Markets
- United States of America
Ownership
- Owned by management,
- Key staff also have ownership
Focus
- Investment & Financial Advisors (RIAs/IFAs)
Secondary focus
- Individual wealth owners,
- Single-family offices,
- Multi-family offices,
- Investment & Financial Advisors (RIAs/IFAs),
- Banks
Support & Services
Learn what support and services you can expect
Support options
Dedicated contact,
General contact mail or phone
Pricing of support
Free support
Onboarding
8-16 weeks
Wondering how Auria compares to other companies?
- Auria vs Abbove
- Auria vs AgilLink
- Auria vs Addepar
- Auria vs Aleta
- Auria vs Altoo
- Auria vs Arch
- Auria vs Asora
- Auria vs Asset Vantage
- Auria vs Black Diamond Wealth Platform
- Auria vs Bill
- Auria vs Assure Wealth
- Auria vs Canopy
- Auria vs Copia Wealth Studios
- Auria vs Centtrip
- Auria vs Ethic
- Auria vs Elysys
- Auria vs Etops
- Auria vs Fincite
- Auria vs eXeer by Point Group
- Auria vs FundCount
- Auria vs Global Asset+ by Lombard Odier
- Auria vs Hemonto
- Auria vs KeeSystem
- Auria vs Landytech
- Auria vs Mirador
- Auria vs Masttro
- Auria vs Northern Trust Family Office Technology
- Auria vs Nasdaq
- Auria vs Orca
- Auria vs SEI โ Archway Platform
- Auria vs Performativ
- Auria vs PandaConnect
- Auria vs Sensiba
- Auria vs SoftLedger
- Auria vs Sharpfin
- Auria vs SS&C Family Office Services
- Auria vs Swimbird
- Auria vs Venn by Two Sigma
- Auria vs Eton Solutions
- Auria vs WIZE by TeamWork
- Auria vs Private Wealth Systems
- Auria vs LedgeX
- Auria vs WIZE by TeamWork
- Auria vs STP Investment Services
- Auria vs Finartis
- Auria vs Eton Solutions
- Auria vs Tindeco
- Auria vs Private Wealth Systems
- Auria vs FA Solutions
- Auria vs TIFIN Give
- Auria vs Eton Solutions
- Auria vs Point
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