CFO Family Reporting vs Swimbird

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CFO

CFO Family Reporting

Category
Reporting

USA based company, CFO Family is an independent back-office reporting service that leverages third-party technology to deliver the most comprehensive and interactive views of total net worth to wealth owners and their advisors.

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SWIMBIRD

Swimbird

Category
Consolidated Reporting

With their head office in Sweden, Swimbird's Platform, SWIP, is a brand new, modern portfolio management solution that offers real-time aggregation and visualization of portfolio data irrespective of format, data source, geography and instrument type. Built on best-of-breed technology, it can be tailored for individual businesses and is continuously evolving to keep up with future demands.

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Company
Employees

  • 0-10

Revenue

-

Founded

  • 2021

Incorporated

-

Locations

  • United States of America

Top 5 Markets

-

Total AUM

-

Avg. AUM per client

-

Ownership

  • Owned by management


  • 15-20



  • 2018


  • Owned by management and external investors
  • Staff also have ownership


  • Sweden


  • Stockholm


  • Sweden
  • Finland
  • Denmark
  • Norway
  • Switzerland


  • $10 billion


Client
Focus

  • Individual wealth owners
  • Single-family offices
  • Multi-family offices

Secondary focus

  • Banks
  • Endowments
  • Foundations
  • Investment & Financial Advisors (RIAs/IFAs)
  • Multi-family offices
  • Pensions
  • Software and technology providers


  • Multi-family offices


  • Individual wealth owners
  • Single-family offices
  • Banks
  • Financial advisors


  • 15-30

Product
Main Tasks

  • Holistic View of Net Worth
  • 24/7 Monitoring & Alerting
  • Document Storage & Management
  • Portfolio Analytics and Reporting

Top features

  • Family Communication Portal
  • Accounting, Tax and General Ledger
  • AI-Powered Automation
  • Global Financial Aggregation
  • Estate and Trust Management
  • Military Grade Security

Assets supported

  • Art & Collectibles
  • Direct Investments
  • Private Equity
  • Real Estate
  • Venture Capital

Assets supported

  •  Alternatives
  •  Art & Collectibles
  •  Commodities
  •  Cryptocurrency
  •  Gold & Precious Metals
  •  Hedge Funds
  •  Infrastructure
  •  Insurance
  •  Music Royalty
  •  Private Debt
  •  Private Equity
  •  Direct Private Equity
  •  Private Equity Funds
  •  Venture Capital
  •  Real Estate
  •  Commercial
  •  REITS
  •  Residential
  •  Warehousing & Industrial
  •  Bankable or Financial Assets & Funds
  •  Cash & Equivalents
  •  Digital Assets & Crypto Currency
  •  Equities
  •  Developed Markets
  •  Developing Markets
  •  Fixed Income
  •  Developed Markets Fixed Income
  •  Developing Markets Fixed Income
  •  Foreign Exchange
  •  Lifestyle Assets & Rare Collectibles
  •  Other
  •  Private Equity & Direct Investments
  •  Real Estate

White Label

  • No


  • Portfolio management
  • Data aggregation
  • Consolidated reporting


  • Connectivity and integration
  • Portfolio overview all assets & liabilities
  • Flexible and customizable reporting
  • Performance and risk analysis
  • Asset allocations incl. multiple categories
  • Online customizable
  • Dashboard in real time
  • Private equity
  • Private equity funds
  • Commercial real estate
  • Accounting records
  • Data warehouse, record keeping incl full audit trail
  • Market and static data master


  • Bankable assets
  • Private equity
  • Commercial real estate
  • Private assets (e.g. collections)


  • GDPR


  • Yes

Technology

  • Serviced software
  • SaaS
  • Fully standalone


  • SWIP employs bank-grade security measures in order to safeguard our clients’ data.


  • Java