The drastic increase in technological advancement and the move towards a more sophisticated and digitalised society has taken many family offices by surprise. This holds true, especially with multi-generational private family offices representing the interests of families with rather traditional backgrounds. It is often difficult to marry technology with the classical handshake-based business model that these family offices are all too familiar with.
The rise of the investment platform
These days, more and more private wealth is being invested by individuals through their family offices. Digital investment platforms offer a way of streamlining this deal flow. The providers of these platforms promise a more effective, well-rounded and high-quality offering of investment opportunities. The quality of deals is high, search functions are advanced, and the sheer number of deals often exceeds expectations.
Technology is evolving on these platforms. In sophisticated versions, with the support of AI, these platforms can even make smart investment choices, pre-select opportunities, conduct the initial level of due diligence and, in some cases, even suggest a suitable co-investment partner for deals that might be too big to be taken on by the single-family considering it.