Having dedicated over 20 years to the insurance and executive benefits industry, Todd Scheuer led the Employee Benefits Practice Division for one of the largest insurance providers in the San Francisco Bay Area. His clients came from the venture capital, private equity, and technology sectors. At the time, Todd worked with mid-sized businesses, many led by exceptional teams and inspiring leaders. He offered them guidance on a range of executive benefits and insurance decisions. Curiously enough, during this time, he uncovered that many of these leaders were members of Private Medical. “I always wondered what was so special about this medical practice because there were, again, very impressive people that were members,” he says. That was fifteen years ago.
Fast-forward to 2022, when Private Medical was looking for someone to lead its strategic partnership team, Todd reached out to some of his former clients for an introduction, and they were nice enough to connect him to Dr. Jordan Shlain, the Founder.
Proactive approach
In many parts of the world, healthcare systems are reactive, depersonalized and challenged, hence the rise of concierge medicine. Founded in 2002, Private Medical takes a preventive, proactive and highly personalized approach to healthcare. Or, as Dr. Shlain puts it, “We try to prevent something from breaking in the first place. Our job is to keep you out of the healthcare system.” Tested by a global pandemic, Private Medical continually refines its model to elevate the care and support of the families it serves.
Private Medical operates on a subscription model. Therefore, clients are called members, not patients. The company’s physicians build a personalized relationship with each member, often considered their personal medical family office. This close connection means that they are not only aware of each member’s medical history but also keep tabs on their travel plans and are on call 24/7 to provide a level of healthcare experience that’s hard to find elsewhere.
“To give you some perspective, each doctor at Private Medical only works with a maximum of 100 members or individuals, and they only take on a maximum of three new members in any given month.” – Todd Scheuer, Head of Strategic Partnership at Private Medical.
Preventive measures
Determined to keep their members out of the healthcare system, Private Medical stays ahead by using the latest medical technology and scientifically backed protocols. Born in Silicon Valley, the company is also privy to the latest innovations and only passes the tried-and-tested methods onto its members. Upon joining, every individual receives a dedicated team that develops a personalized long-term healthcare plan with defined goals.
Focusing on three key areas: cancer, brain health, and heart health, they detect major health concerns at their earliest stages and provide the necessary support to address them. The ultimate goal is to identify any potential concerns early on, allowing for proactive intervention and elevated health over the long term.
A new paradigm
At first, it may be awkward for family offices to broach personal health subjects with clients. As a strategic partner, Todd and his team work very closely with multi-family offices and wealth advisors to help them gain the confidence to guide conversations toward health and wellness. The Private Medical team actively supports efforts by providing access to elite physicians and specialists and hosting events on trending health topics. They also offer insights into longevity and preventive care, helping advisors create meaningful touchpoints that enhance their relationships and professional credibility.
“Advisors and family office teams are beginning to understand their ability to be impactful by solving challenges for families within the health and wellness category. I am convinced there is not a more meaningful way to establish trust and impact the quality of life for an individual or family than solving a health-related need.” – Todd Scheuer, Head of Strategic Partnership at Private Medical.
To sum it up
The Silicon Valley medical practice that Todd often marvelled at fifteen years ago has grown to six locations across the United States and is experiencing continued momentum. Leading the company’s strategic partnership team, he believes that health-focused discussions are at the forefront of innovation in family offices. Down the line, as health and wellness conversations become more mainstream, from executive teams to family members, Private Medical’s services will be crucial for advisors aiming to provide a holistic approach to wealth and well-being.
About Private Medical
Private Medical is a modern, elevated primary care medical practice rooted in science and exceptional service. Private Medical delivers a proactive, comprehensive, and precise approach to health, medicine, and wellness, with unparalleled access to expert care. For over twenty years, Private Medical’s proven approach has been rooted in relationships, exceptional service, and a model designed with one interest – proactive, evidence-based care to maximize your health and longevity.
