Brand

The common misconception is that the family office asset management style only suits ultra-high-net-worth individuals and companies. But how about the less-high-net-worth ones? Here are a few suggestions on implementing top-notch financial management practices on a business of virtually any size to take a load off your staff and enhance productivity.

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Remaining relevant and competitive in a rapidly evolving marketplace is no mean feat. Whilst innovation methodologies and speed-to-market are fundamental business tactics, how do we ensure we’re solving the right kind of problems? Foresight and trend analysis provide us with the necessary tools to do so.

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In an exercise reminiscent of “If a tree falls in the forest, does it make a sound?” imagine that tomorrow you go to your place of business but there’s no one at the front desk, no one at the phones, no one in IT, no one filing or filling orders, no one manufacturing or selling your widgets… If there’s no one to run it, would you have a company?

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Family businesses are built with a core vision that, which has continuity, renewal, longevity, and legacy of the enterprise in mind. These visions are oftentimes built around a specific competency or industry which is intimately tied to a family's identity. But in an ever-changing marketplace, how might family businesses embrace generalism for strategic advantage?

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Gone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the 'Seven C’s Compass'. It's time for brand frameworks which are reflective of, and adaptive to, an ever-changing business climate. We've selected the top new-age frameworks for developing a cohesive brand for your family business.

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HBO’s mega-series Succession follows the decaying empire of a dysfunctional media family - a template on precisely how not to run your family office. Here are five lessons that we can learn from Succession, before putting them into practice in the process of running family offices.

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In this day and age, content is king. Brands in the 21st century have more cultural and social capital than ever before. With the rise of influencer marketing and the proliferation of social media platforms, branding has become an ever more important aspect of business. 'Primal branding' offers family businesses with a guide on how to get started.

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Family offices have evolved from the mega-money-centric, often hidebound institutions of a bygone era (by which we mean a few decades ago). Today the services offered by an energetic family office more closely resemble those of a life coach/creative director/spin-doctor, than a financial advisor.

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Video content is dominating the digital media space, with 100 million hours of video content watched on Facebook, 10 billion videos watched on Snapchat every day with countless more on Instagram and TikTok. What better option is there to really speak with the next generation of owners?

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Family offices today must embrace diversity, inclusion, and empowerment of women, if they are to thrive. Our twenty-first-century business world is highly disruptive and challenging, and diversity of thought is key to navigating these successfully. We explore how families can involve female members in wealth decision-making.

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