Newest Insights about Brand

Legacy

While most successful families consider heritage branding extremely beneficial, not everyone takes full advantage of this extraordinary marketing tool. According to statistics, only one-third of the top 100 family businesses focus on their brands as family-owned, even though purposefully highlighting your multi-generational story comes with a solid set of bonuses.

All Insights about Brand
How branding can put family-owned businesses and family offices ahead of the pack
How branding can put family-owned businesses and family offices ahead of the pack
Legacy

While most successful families consider heritage branding extremely beneficial, not everyone takes...

On building modern and future-ready family offices
On building modern and future-ready family offices
Legacy

The common misconception is that the family office asset management style only suits...

Building trust and relationships within family office networks
Building trust and relationships within family office networks
Brand

The secret to nurturing trust in your family office network starts by acknowledging that there are...

Companies with foresight stay ahead of the curve
Companies with foresight stay ahead of the curve
Foresight

Remaining relevant and competitive in a rapidly evolving marketplace is no mean feat. Whilst...

Identify & build human capital in your family business
Identify & build human capital in your family business
Engagement

In an exercise reminiscent of “If a tree falls in the forest, does it make a sound?” imagine...

Why your family business should become a generalist
Why your family business should become a generalist
Foresight

Family businesses are built with a core vision that, which has continuity, renewal, longevity, and...

Three ways for family offices to attract better investment opportunities
Three ways for family offices to attract better investment opportunities
Investments

Families need to work harder to attract the best people, partners and investment opportunities....

The irreplaceable aspect of trust and network in the family office space
The irreplaceable aspect of trust and network in the family office space
Foresight

While the increasing presence of technology has made some things significantly easier, there are...

A brave new world of brand: Three frameworks for family businesses
A brave new world of brand: Three frameworks for family businesses
Brand

Gone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the...

5 lessons for family offices from HBO's Succession
5 lessons for family offices from HBO's Succession
Communication

HBO’s mega-series Succession follows the decaying empire of a dysfunctional media family - a...

How to create a family brand the primal way
How to create a family brand the primal way
Brand

In this day and age, content is king. Brands in the 21st century have more cultural and social...

Running your family office like a silicon valley startup.
Running your family office like a silicon valley startup.
Service Provider Selection

Family offices have evolved from the mega-money-centric, often hidebound institutions of a bygone...

The importance of sustainable networks for family offices
The importance of sustainable networks for family offices

Most family offices can agree that networking is an integral part of their business, something that...

Why video is the way to connect with the next generation
Why video is the way to connect with the next generation
Communication

Video content is dominating the digital media space, with 100 million hours of video content...

Simple solutions for complex times.