Newest Insights about Brand
While most successful families consider heritage branding extremely beneficial, not everyone takes full advantage of this extraordinary marketing tool. According to statistics, only one-third of the top 100 family businesses focus on their brands as family-owned, even though purposefully highlighting your multi-generational story comes with a solid set of bonuses.
All Insights about Brand
How branding can put family-owned businesses and family offices ahead of the pack
LegacyWhile most successful families consider heritage branding extremely beneficial, not everyone takes...
On building modern and future-ready family offices
LegacyThe common misconception is that the family office asset management style only suits...
Building trust and relationships within family office networks
BrandThe secret to nurturing trust in your family office network starts by acknowledging that there are...
Companies with foresight stay ahead of the curve
ForesightRemaining relevant and competitive in a rapidly evolving marketplace is no mean feat. Whilst...
Identify & build human capital in your family business
EngagementIn an exercise reminiscent of “If a tree falls in the forest, does it make a sound?” imagine...
Why your family business should become a generalist
ForesightFamily businesses are built with a core vision that, which has continuity, renewal, longevity, and...
Three ways for family offices to attract better investment opportunities
InvestmentsFamilies need to work harder to attract the best people, partners and investment opportunities....
The irreplaceable aspect of trust and network in the family office space
ForesightWhile the increasing presence of technology has made some things significantly easier, there are...
A brave new world of brand: Three frameworks for family businesses
BrandGone are the days of the 'Five Forces Framework', the Four P’s of 'the Marketing Mix' and the...
5 lessons for family offices from HBO's Succession
CommunicationHBO’s mega-series Succession follows the decaying empire of a dysfunctional media family - a...
How to create a family brand the primal way
BrandIn this day and age, content is king. Brands in the 21st century have more cultural and social...
Running your family office like a silicon valley startup.
Service Provider SelectionFamily offices have evolved from the mega-money-centric, often hidebound institutions of a bygone...
The importance of sustainable networks for family offices
Most family offices can agree that networking is an integral part of their business, something that...
Why video is the way to connect with the next generation
CommunicationVideo content is dominating the digital media space, with 100 million hours of video content...
