Kyle Zeno Macdonald

For the next generation to develop resilient legacies it will require a shift towards: sustainability, innovation and systemic compassion.
kyle zeno

Kyle maximises the strategic potential of mission-driven family offices. Leveraging his 10 years of experience in heading up operations for Single Family Offices’ across London, US, Europe and the Middle East, he is adept at crafting clarity and transforming teams. Having worked within start-ups as well as set up family offices, he is uniquely positioned at the intersection between the private market, luxury sector and the start-up ecosystem in order to support UNHWIs carve out agile and resilient legacies.

He has become a specialist at advising founders seeking to deliver impact through sustainability, technology and social innovation. Recent application of his commercial toolkit include strategic projects for likes of British Airways, CERN and Telefonica.

Kyle holds a joint Master’s Degree in Service Design from the Royal College of Art and Imperial College Business School, and also studied Art Business at Sotheby’s.

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Insights Kyle Zeno Macdonald has written

How service design can transform the family office structure
How service design can transform the family office structure

Ralph Waldo Emerson once said, “Every great institution is the lengthened shadow of a single man (or woman)." Within the private wealth space, this is especially true with no two family offices being the same. Service design makes an ideal bedfellow for family offices looking to move beyond 'palace politics' and re-engineer their family office structure to meet the changing needs of the market.

How to co-create an impact thesis with a family office
How to co-create an impact thesis with a family office

All investments deliver impact. However, in order for a family office to really drive impact, they need to clearly define it and then propose how they plan on achieving it. An impact thesis gives family offices a higher chance of achieving the intended impact – both financial and non-financial – through a process of co-creation.

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