Freya Williams
Actions are only as strong as the insights they are built upon. The next generation of wealth will need to embrace change and look to the new frontiers of digital, impact, health & wellbeing.
Freya Williams, Private wealth researcher

Freya is a business anthropologist specialising in qualitative insights and user-driven innovation. With a background in NGO’s and consultancy in London and Copenhagen, she works with Simple to co-create insights with our network of experts

Freya’s motivation for working with Simple is to provide the next generation with the tools needed to invest in a more equitable and sustainable tomorrow. She holds a BA in Humanities from the University of Southampton in the UK and MA in Anthropology from the University of Copenhagen.

Region

Europe

Based in

Copenhagen,
Denmark

Interests

Foresight,
Impact Strategy,
Purpose

Service

Purpose & Values Definition,
Service Design,
Strategic Foresight

Connect

LinkedIn

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Freya is an expert in

Research & Foresight
Research & Foresight

Today, the only constant change. In an ever-changing and at times volatile world, how can investors anticipate future trends? By scanning and monitoring for early signals, it is possible to anticipate what might be next around the corner.

Impact Investing
Impact Investing

Each action we take has an impact. Positive and negative. Intended or not. The impact zeitgeist is based upon this singular principle. Understand this - and ensure it's aligned with your intentions.
Strategy
Strategy

Strategy is no longer a standalone department nor discipline, but an integrated part of business. How can family offices move beyond financial strategies towards organizational strategies that are purpose-driven, agile and resilient to change?

Insights, Freya helped create

How to engage the next generation through a clearly defined purpose
Purpose
How to engage the next generation through a clearly defined purpose
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A brave new world of brand: Three frameworks for family businesses
Brand
A brave new world of brand: Three frameworks for family businesses
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Simple solutions for complex times.