Freya is a business anthropologist specialising in qualitative insights and user-driven innovation. With a background in NGO’s and consultancy in London and Copenhagen, she works with Simple to co-create insights with our network of experts
Freya’s motivation for working with Simple is to provide the next generation with the tools needed to invest in a more equitable and sustainable tomorrow. She holds a BA in Humanities from the University of Southampton in the UK and MA in Anthropology from the University of Copenhagen.
Purpose & Values Definition,